InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. Here’s what the data reveals.

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Viewability Mobile Ads Banner Click Through Rate 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 81

Viewability Conversion Rate Impressions Conversion 81

Martech

MAY 18, 2022

In fact, digital video ad spending in the U.S. Clearly, having a video ad strategy is highly beneficial. However, comparing and analyzing video ad performance across platforms isn’t as easy as it may seem. In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads.

Advertising 101

Advertising Video Ads CPM Viewability 101

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

FEBRUARY 11, 2019

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? DOWNLOAD GUIDE Here are some of the biggest issues plaguing this form of advertising today: Fraud. Lack of Transparency. From the perspective of end users (a.k.a. Brand Safety.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52