Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising. Role of Podcasts.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. As of 2019 , there are: 1.6

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. To harness this potential, marketers must focus on three key areas: mobile device dominance, mobile commerce, and mobile advertising formats.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 10, 2019

And Prime Day 2019 is expected to be even bigger. Read on for our top tips to get prepared ahead of time for Prime Day 2019. 7 Pro Tips for Retailers to Capitalize on Prime Day 2019. These ads are good for building brand awareness before the event, even if they don’t convert as many sales just yet. Prime Day 2019.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Single Grain

OCTOBER 28, 2019

With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. This highly targeted, refined approach to advertising is much more effective in generating quality leads that are more likely to convert. Studies show that advertisers earn $2 for every $1 spen t on Google Ads.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

AUGUST 13, 2019

Who Should Advertise on Amazon? is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Authors and booksellers also benefit greatly from Amazon advertising because of framing. Get A Free Consultation.

Video Ads 110

Video Ads Conversion CPC Banner 110

Karola Karlson

JANUARY 6, 2021

As marketing legend David Ogilvy put it: “If your advertising fails to get the message to the heads of people, your money’s wasted. And this is happening to millions of advertisers every day.”. Include your logo in the ad image – It will help to create higher brand awareness at no extra cost. What makes this ad good?

eCommerce 52

eCommerce Click Through Rate Advertising Audience 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Studio-shot: 97% more effective for brand awareness. The Rise in AI, Automation & AR.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Click here to download it for free right now! 3) Programmatic Advertising.

Marketing 111

Marketing SEO Machine Learning Banner 111

Ad Beat

JULY 26, 2019

As of 2019, PayPal is operational in more than 200 countries and have 277 million active, registered users. On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . .” In the last six months, PayPal has spent $20.4M According to Yahoo!

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Click here to download it for free right now! 2) Programmatic Advertising.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

SEPTEMBER 10, 2019

As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Is it brand awareness? 4) Offer FREE Value through Your Content. But if you never get anyone to click through your headlines to the post, it won’t matter how great your content is.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

NOVEMBER 25, 2019

In addition, the content of the advertisement was very relevant, very current and very entertaining. Viral marketing gives marketers a tremendous opportunity to earn quick publicity and grow their business and this list article will go through 26 points (A to Z) that comprise viral content. What Is Viral Marketing? I) Interactivity.

Marketing 136

Marketing ROI Audience Video Ads 136

Single Grain

JULY 2, 2019

It also means that it will lead to cheaper clicks. The ad Quality Score depends on factors such as click-through rates (CTR), the relevance of each keyword, and landing page quality. Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. SEO Keyword Research Made Easy in 2019.

Retargeting 75

Retargeting Native Advertising Conversion Rate Conversion 75

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing 145

Marketing SEO Conversion Audience 145