VideoWeek

MAY 5, 2023

Top Stories RTL’s Ad Revenues Hit by Severe Dip RTL Group posted its Q1 financial results this week, reporting a nine percent drop in group revenues year-on-year attributed in large part to a tough TV advertising market. The report also charted advertisers’ overall attitudes and priorities around digital video.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Founded by former employees from Disney, Roku, Rakuten TV and KKR, the Barcelona-based company also houses a dedicated advertising division.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

FEBRUARY 23, 2024

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. per share in cash.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. For an overview of the difference between an ad exchange and a DSP, check our earlier post here. . What Are Display Ads?

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. This quarter sucks’.

Media 66

Media Cookies Conversion Rate Affiliates 66

InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. Some monetization platforms aim to be a catch-all solution, encompassing websites, apps and even digital billboards and connected television sets.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. The practice emerged within the online advertising industry as an alternative to the cookie for environments like mobile apps where companies cannot place cookies to definitively track individual devices.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. What All Stakeholders Need to Know What do these IAB Tech Lab standards and technologies mean for everyone in the programmatic mobile advertising space?

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique? Who are the partners?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is how print and broadcast ads have long been purchased. How does this stack up to an exchange?

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Ad Exchange Ad network Ad Inventory Demand Side Platform 52