Single Grain

AUGUST 8, 2019

This article on remarketing has been refreshed for 2019 – enjoy! The Ultimate Guide to YouTube Advertising in 2019. If this is your first time setting up a remarketing campaign, you may have to play with it with some A/B testing. Dive Deeper: How to Run A/B Tests that Actually Increase Conversions.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

SEPTEMBER 26, 2019

Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. For example, let’s say you’re trying to go after the term “SEO” or “online marketing.” SEO Keyword Research Made Easy in 2019. They also have to be SEO-friendly (it’s a tall order!). Dive Deeper: 6 Ways Google Ads Can Boost Your SEO Results.

Real Estate 99

Real Estate SEO Banner Click Through Rate 99

Single Grain

NOVEMBER 15, 2019

Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. Facebook Ads: 7 Changes All Marketers Need to Know in 2019. Think about testing videos of different lengths to see which works best. Facebook’s A/B testing feature can handle this for you. What Is A/B SEO Testing?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

DECEMBER 9, 2019

A/B testing. Also known as split testing, this is when you test two versions of something, like product packaging or an ad campaign (tools like Optimizely can help with this). Related Content: SEO Keyword Research Made Easy in 2019. 5 Important Landing Page Elements You Should Be A/B Testing.

A/B Testing 126

A/B Testing Click Through Rate Marketing Audience 126

VideoWeek

OCTOBER 6, 2023

The company said publishers can activate A/B testing with a single click. Infusing A/B testing with machine learning makes it easy for publishers to measure revenue and page performance improvements,” said Matt Tengler, VP of Product at Magnite.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Single Grain

AUGUST 13, 2019

AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. Dive Deeper: 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

OCTOBER 3, 2019

There’s another benefit from adjusting images: it helps you to A/B test them. Learn More: How to Run A/B Tests that Actually Increase Conversions. 5 Important Landing Page Elements You Should Be A/B Testing. Overlooked SEO: Optimizing Images and Video For Search. Chances are you won't.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JULY 8, 2019

The Future of SEO: How AI and Machine Learning Will Impact Content. A/B testing to test various elements, page speed , etc., PCA platforms come equipped with all of these, allowing users to collect data on page design and test different approaches to conversion. The 4 Components of Post-Click Automation.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

JULY 17, 2019

16 Branding Trends to Increase Awareness in 2019. But when I took over the company about five years ago, we only offered SEO services: Single Grain was sold for $2 upfront ($1 for Sujan’s shares and $1 for Neil’s), and I had to pay through profits of the company. Moz is one of the most well-known SEO companies.

SEO 92

SEO Banner Non-Profit Impressions 92

Single Grain

JULY 22, 2019

44 Must-Have Marketing Tools for any Business in 2019. You could either: Sit down at your laptop, draw up some consumer profiles, create some copy with different phrases and keywords, run some A/B testing, etc. SEO Keyword Research Made Easy in 2019. Why Affiliate Marketing Is a Great Option for Startups.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Single Grain

MARCH 25, 2020

Something you likely see every day: In addition to helping improve your site’s conversion rate, these trust signals also help with your SEO. Strategically positioning them by your CTAs will also help increase conversions: Dive Deeper: * How Poor Website Security Negatively Impacts SEO Rankings. * Payment assurances (e.g.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Single Grain

SEPTEMBER 18, 2019

The problem with that strategy is that if you do it wrong, it could have a negative impact on your SEO. There’s too much at stake when it comes to SEO. Dive Deeper: The Easy Guide to Broken Link Building for SEO. 2) A/B Test to Help Rank Old Content. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 107

A/B Testing SEO Pop-Up Banner 107

Single Grain

SEPTEMBER 10, 2019

As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Incorporate more keywords and SEO optimization.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

SEPTEMBER 12, 2019

This post has been expanded with new cold email tools for 2019. What It Does: Reply lets you A/B test email sequences and subject lines so you can figure out exactly which template formats generate the most open rates and responses, and then double down on what works. Key Email Features: A/B test email sequences.

A/B Testing 92

A/B Testing Banner Communications Marketing 92

Single Grain

NOVEMBER 11, 2019

The Future of SEO: How AI and Machine Learning Will Impact Content. But machine learning is a lifesaver, as it can bring together data that is related to user preferences, website heat maps, design best practices and A/B tests. 84 Influencer Marketing Statistics for 2019 [Infographic]. 11) Website SEO at Scale.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Martech Series

OCTOBER 3, 2022

I ended my time at SAP in 2019 as the COO of SAP Labs US. SEO has become a large part of our daily focus–from on-page optimization to off-page validation; everyone has a role in improving SEO rankings. We leverage Yoast SEO, Screaming Frog, and Semrush to improve/scale our collective efforts.

MarTech 93

MarTech Marketing SEO ROI 93

Single Grain

AUGUST 18, 2023

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry. Here’s a snapshot of each.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

APRIL 28, 2020

As a successful digital marketing company, Single Grain knows how important it is to set the SEO and brand-building foundation with amazing content marketing. Popeyes , a fried chicken fast food chain, came out with a chicken sandwich in late 2019 that caused quite a stir. Book My Free Marketing Consultation. 2) Single Grain.

Marketing 141

Marketing Audience Media ROI 141

Karola Karlson

JULY 19, 2021

2019 update! In 2019, Facebook released their Ads Library to create additional transparency around the ads any specific Facebook page is promoting. As of July 2019, they have closed it down. NEW 20 Facebook ad examples, 2019 edition. #1: Colors, illustrations, bold typography… What a 2021-trendy ad. 2020 update!

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. 9 ) Test Your Subject Lines. Apart from A/B testing, there are other ways to test whether your subject line will lead to increased open rates or not. 8 Quick Tips to Ensure SEO-Friendly Emails.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing 145

Marketing SEO Conversion Audience 145