Martech Series

OCTOBER 13, 2022

Global revenue for games could grow by more than 50% over the next five years, according to new research by Bain & Company. Research shows that industry growth is being accelerated by heavy engagement of younger gamers (ages 13 to 17) who spend about 40% more time in video game environments than with any other form of media.

Entertainment 91

Entertainment Media MarTech Marketing 91

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? What did our research reveal?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

InMobi

AUGUST 7, 2020

There are now dozens of mobile music streaming apps available in the U.S., Some focus on sound quality while, for other apps, other services offered might be music videos, curated playlists, family plans and other bonus features. But how has use of these app-based music streaming services changed during COVID-19?

Retargeting 52

Retargeting Media Audience Marketing 52

Digiday

JULY 28, 2022

This is the first part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. With the U.S.

Entertainment 73

Entertainment Media Marketing Education 73

Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. If you decide to use an ad exchange, the good news is that you may also monetize the platform itself.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Basis

NOVEMBER 7, 2022

Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. It more than doubled its worldwide user base between 2019 and 2021 (291.4 TikTok’s ascent has been swift.

Advertising 70

Advertising Education Media Affiliates 70