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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

It has been the majority of ad spend ever since we started tracking it in 2018. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM. Basis programmatic CPM index showed steady, albeit below average, pricing in the first five months of 2024.

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WPP CEO Mark Read to retire at challenging juncture for agency giant

Marketing Dive

Recommended Reading GroupM becomes WPP Media as holding company prepares for future By Aaron Baar • June 2, 2025 WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans By Peter Adams • April 28, 2025 Martin Sorrell steps down as WPP’s CEO after 33 years By Chantal Tode , Erica Sweeney • April 16, 2018 purchase licensing (..)

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Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings

Marketing Dive

The Kraft Heinz marketer’s partnership with Mustard was first announced around this year’s Grammy Awards with a spot that played off a 2018 Heinz Ketchup ad and introduced the duo’s new flavor. The item was mixed with music producer Mustard, who is currently serving as the brand’s fictional Chief Mustard Officer.

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Starry ties free soda to hot temps as extreme weather sways marketing

Marketing Dive

beverages in April following the departure of Greg Lyons , who held the role since 2018. PepsiCo marketing leadership has seen a shakeup in recent months as well. Mark Kirkham was named CMO of U.S.

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Sociable: WhatsApp launches ads in status updates, channel subscriptions

Marketing Dive

Back in 2018, Meta announced plans to insert ads into Status updates , but then backed away from the idea due to user concerns about the privacy of their chats. WhatsApp’s focus on user privacy has made it much more challenging for Meta to monetize the app via its regular ad business process.

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What is RPM (Session, Page and Ad RPM)

Monetize More

RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. Page RPM = ( Revenue / Number of page views) x 1,000 To better understand it, let’s calculate the page RPM for Oct 22, 2018. In other words, CPM is a cost metric, while RPM is a revenue metric. The site earned an estimated $133.04

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%). Overall total share of the top 15 vendors declined, going from 38% (2018) to 36% (2020) to 29% (2022).