Marketing Dive

JUNE 9, 2025

In April, it acquired data collaboration platform InfoSum to further evolve its capabilities beyond legacy identity solutions built on technology like cookies. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late. Earlier this month, it formally rebranded GroupM, its media investment arm, to WPP Media.

Agency 75

Agency Cookies Retail ROI 75

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

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Cookies Ad Tech GDPR Retail 111

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

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Cookies Media Machine Learning GDPR 59

Martech

MARCH 14, 2023

When SurveyMonkey filed to go public in 2018 , they were valued at $2 billion. Dig deeper: 75% of marketers still rely heavily on third-party cookies Get MarTech! “STG’s 20 years of investment experience in software, analytics, and data companies will provide us with invaluable expertise as we scale our customer base and product suite.

Cookies 102

Cookies MarTech Marketing 102

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Why do marketers need identity resolution platforms?

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Cookies GDPR Mobile Ads Ad Tech 121

Martech

NOVEMBER 23, 2022

Do you consent to these cookies?”) types of cookies, what they mean, options to globally accept or reject the options, etc.). Which cookie category is your CDP tied to? Is there a separate system in charge of recording that cookie opt-in? GDPR), “cookie culture” and more. Do all these really matter?

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Cookies Pop-Up Audience GDPR 113

InMobi

MARCH 7, 2018

Attribution So far, cookies have dominated the Australian advertising ecosystem and despite the sunk cost in cookie data, marketers still want to extract some value from their investment, ignoring the fact that the world has moved towards device-ID led attribution.

Media 52

Media Cookies Viewability Audience 52

Martech

AUGUST 26, 2021

Here’s the timeline on Google’s 3rd-party cookie phase-out. Third-party cookie deprecation. Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Where to begin?

MarTech 125

MarTech Machine Learning Cookies Pop-Up 125

VideoWeek

NOVEMBER 22, 2023

Some of the UK’s most visited websites run cookie consent notifications which aren’t compliant with data protection laws, according to the Information Commissioner’s Office, the UK’s data protection authority. Now however, the training wheels are coming off. Despite this, many remain non-compliant.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Clearcode

JUNE 7, 2023

Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites. These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. CCPA : California’s Consumer Privacy Act , signed into law in 2018, went into effect in January 2020.

Marketing 123

Marketing GDPR Cookies Education 123

Digiday

OCTOBER 18, 2022

Despite the enforcement of General Data Protection Regulations coming into play in the EU since 2018 and regulators elsewhere clamping down on how companies can access individuals’ data, practices are still lax. The study is the second audit of the sector containing such findings to be shared with Digiday in under 12 months.

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Ad Ops Cookies Ad Tech GDPR 88

Martech

APRIL 20, 2022

Even so, nine in 10 have taken some kind of proactive measure to protect it, with more than half having cleared browser cookies and turned off location tracking on mobile devices. Only 20% believe they have control of their data and 52% agree that there’s no such thing as online privacy. Managing expectations. “I’m

Advertising 125

Advertising Shipping Retargeting MarTech 125

Basis

MARCH 22, 2023

And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%). TEGNA (debuted at No.

Advertising 98

Advertising Impressions CPM Cookies 98

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

illumin

FEBRUARY 27, 2024

Data collection in a post-cookie world – with VIZIO’s help VIZIO also provides Walmart with a wealth of data. The company has seen significant growth as of late; its SmartCast operating system has over 18 million active accounts and has grown 400% since 2018. This data is going to be essential for Walmart.

Cookies 88

Cookies Retail Entertainment Ad Tech 88

Martech

OCTOBER 19, 2022

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance. Most pointedly, is today’s reliance on data-driven targeting becoming a surveillance state? Don’t forget traditional data gathering.

Ad Targeting 141

Ad Targeting Audience Cookies MarTech 141

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. “We had to close our outfit [PubNative] in 2018 when GDPR came in and just do business in the U.S.,” Branching out.

Ad Tech 85

Ad Tech GDPR Demand Side Platform Conversion 85

Martech

DECEMBER 7, 2021

With the deprecation of third-party cookies and data privacy legislation, marketers must find ways to understand their customers’ interests in compliant ways. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Ad Targeting 110

Ad Targeting Cookies Ad network Audience 110

Ad Monsters

JANUARY 12, 2023

The packet contains the consumer’s logins, cookies, digital fingerprints, and other information. . “A simple password is no longer worth money to criminals when they can buy logins, cookies, and digital fingerprints in one click for just six bucks.” The 2easy marketplace was launched in 2018.

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Marketing Cookies Ad Tech Pop-Up 97

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP). The era of privacy is upon us and it’s bigger than Google.

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Pop-Up GDPR Cookies Ad Tech 113

Ad Monsters

JULY 15, 2024

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. At Teads, we are cookieless by default since 2018.We When it comes to buyer partners, nearly 80% of Teads campaigns do not use a cookie-based solution.

Cookies 64

Cookies Conversion Education First-Party Cookies 64

AdExchanger

AUGUST 16, 2022

The Markup is a nonprofit news organization founded in 2018 and launched in early 2020, just a couple of weeks before the pandemic began. A podcast interview withNabiha SyedCEO“Big Tech Is Watching You. We’re Watching Big Tech.” That’s The Markup’s slogan.

Cookies 95

Cookies Advertising 95

Martech Series

AUGUST 2, 2022

The recurring study, first published in 2018, indicates consumers’ distrust in major brands continues to increase as many businesses that once held top spots on the consumer trust index have made major shifts down the ranks.

Education 97

Education Communications Cookies Conversion Rate 97

Basis

JANUARY 27, 2023

California’s initial foray into the world of consumer privacy regulation was 2018’s California Consumer Privacy Act (CCPA). giving consumers the right to opt out of things like what we do with cookie data, mobile ID data, and IP address data. Check out Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis.

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Advertising Cookies Pop-Up Conversion 98

VideoWeek

NOVEMBER 28, 2024

Has it changed in light of Google’s U-turn on cookies? When GDPR came into force in 2018, we started moving away from third-party data and built a scalable first-party data strategy, so we can always categorise and segment our audience without relying on external data sources. What does your identity strategy look like?

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Fill rate Cookies Ad Server Audience 59

Clearcode

JUNE 6, 2022

For the most part, this means preventing cross-site tracking — a process used by AdTech companies and social media sites to identify individuals across different websites — by blocking third-party cookies and other known trackers, and preventing device fingerprinting. January 21, 2018. May 9, 2018. March 13, 2018.

MarTech 52

MarTech Cookies Advertising Media 52

illumin

JUNE 20, 2024

A 2018 study from Publicis Epsilon found that 80% of customers were more likely to purchase from bands that provided personalized experiences. As third-party cookies make their way out the door , first-party data will be crucial in shaping digital marketing’s future.

Marketing 110

Marketing Communications Banner Cookies 110

TechCrunch Ads

JUNE 29, 2022

They also raised a complaint focused on its collection of location data back in 2018 — but it took until February 2020 for Google’s lead EU data supervisor, Ireland’s Data Protection Commission (DPC), to start an enquiry. And, more than two years later, that data probe remains ongoing. Strategic complaint.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Media Math

SEPTEMBER 12, 2022

In 2018, the California Consumer Privacy Act (CCPA ) was a turning point for US state privacy laws. Privacy Policies, Privacy Notices, Cookie Policies. WHAT ABOUT COOKIES VS IDENTITY SOLUTIONS? . IAB Europe ‘s updated “Guide to the Post Third-Party Cookie Era.”

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Advertising Cookies CPA Marketing 95

TechCrunch Ads

MAY 26, 2022

But its ad products have evolved and merged over the years, as well as undergoing some rebranding — such as when Google sought to move away from the DoubleClick brand back in 2018 — all of which makes what is already a complex and even opaque market structure even more difficult for outsiders to get a handle on. State of Texas.).

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

NOVEMBER 27, 2018

This is a huge move, and it continues into 2018, where we expect similar growth to continue. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017.

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Video Ads Advertising Ad Inventory Viewability 52

Basis

OCTOBER 4, 2022

This was up from 63% in 2020 and just 40% in 2018. This can also mean that political advertisers aren’t concerned about cookie depreciation, especially when Google is delaying the blocking of 3 rd party cookies on Chrome to 2024. Survey data from past elections (when our company was ‘Centro’) are available for 2020 and 2018.

Media 52

Media Marketing Cookies Demand Side Platform 52

Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

Retail 69

Retail Media Cookies Ad Tech 69

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. With enormous concern among advertisers and publishers that the deprecation of third-party cookies on Chrome will crush their ability to target users with relevant ads, comes an urgency to see whether FLoC is a workable alternative (as well as whether Google, despite the U.K.

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Pop-Up Brand Awareness MarTech Healthcare 113

Paleo AdTech

DECEMBER 10, 2023

Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018. In this wide-ranging episode, Bannister trains his widely-admired prophetic abilities on the history of publishing tech, the future of the cookie, and why there may be some reasons for optimism looking toward 2022.

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Header Bidding Ad Server Cookies Ad network 52