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3 strategies to navigate change as digital privacy evolves

Martech

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. However, with customer interactions occurring across a growing number of touchpoints and the eventual sunset of third-party cookies, data collection is also becoming more fragmented.

ROI
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A Brief Timeline of Signal Loss

VideoWeek

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. What signal loss refers to is the erosion of data that was once used as a reliable proxy for consumer behaviours, or the consumer themselves, such as the famous or infamous third-party cookie.

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WPP CEO Mark Read to retire at challenging juncture for agency giant

Marketing Dive

In April, it acquired data collaboration platform InfoSum to further evolve its capabilities beyond legacy identity solutions built on technology like cookies. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late. Earlier this month, it formally rebranded GroupM, its media investment arm, to WPP Media.

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Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings

Marketing Dive

The Kraft Heinz marketer’s partnership with Mustard was first announced around this year’s Grammy Awards with a spot that played off a 2018 Heinz Ketchup ad and introduced the duo’s new flavor. The item was mixed with music producer Mustard, who is currently serving as the brand’s fictional Chief Mustard Officer. By Chris Kelly • Dec.

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Starry ties free soda to hot temps as extreme weather sways marketing

Marketing Dive

beverages in April following the departure of Greg Lyons , who held the role since 2018. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. PepsiCo marketing leadership has seen a shakeup in recent months as well. © 2025 TechTarget, Inc.

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The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US

VideoWeek

CMA Launches Consultation on Releasing Google From Privacy Sandbox Commitments The UK’s Competition and Markets Authority (CMA) could release Google from its Privacy Sandbox commitments, in light of the tech giant’s decision to keep using cookies in Chrome.

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The Sell-Side View: Q&A with Axel Springer’s Miriam Zand

VideoWeek

Has it changed in light of Google’s U-turn on cookies? When GDPR came into force in 2018, we started moving away from third-party data and built a scalable first-party data strategy, so we can always categorise and segment our audience without relying on external data sources. What does your identity strategy look like?