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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. ASA Targets Sexualised Mobile Game Ads. The Advertising Standards Authority (ASA) has hit out at sexualised advertising within the mobile games industry, often targeting younger audiences.

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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen.