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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. Source: Mashable.

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. ASA Targets Sexualised Mobile Game Ads.