Martech Series
JUNE 15, 2022
a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising agencies and all major TV networks and streamers, today announced the appointment of Raman Sehgal as the company’s first Head of Marketing. EDO, Inc., Tracfone and Patron among its large client base.
Digiday
JULY 6, 2022
Hippo, the home insurance provider founded in 2015, is using YouTube, Twitter and streaming to introduce its brand to homeowners with its first brand campaign. Solve people’s pain points and you can win over bigger competitors,” said Duane Brown, founder of performance marketing agency Take Some Risk.
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Digiday
NOVEMBER 30, 2022
The campaign’s integration in social media, and more recently Roblox, offers the platform a massive reach, thus boosting brand awareness and growing its user base. “We have this engine now that allows our listeners on Spotify to amplify their love for the brand to their friends and everyone on their socials.
Digiday
DECEMBER 7, 2022
Yeti’s DTC strategy has come a long way since 2015, when it made up just 8% of total sales. However, Dery said its brand advertising applies to all sales channels and that they share assets with various retail partners. However, wholesale still outpaced DTC, growing 25% year over year compared with 15% growth for DTC.
Digital Remedy
NOVEMBER 1, 2022
An annual discount event launched in 2015, Prime Day gives Amazon customers a 48-hour window to take advantage of thousands of sales on their website. It’s also recommended to launch a pre-holiday brand awareness campaign to ensure your audience is familiar with your product before it’s even time to make purchases.
Lemonads
AUGUST 10, 2020
Hybrid ads are those ad formats combining an ad with other interesting site content to increase user engagement , and we know that user engagement, today, is a necessary part to increase your brand awareness! AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop.
Lemonads
OCTOBER 6, 2020
Large scale brands like Microsoft, have publicly announced their performance accessing TripleLift’s exchange. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, joined the Forbes list of Most Promising Companies in America in 2015 and was named one of Crain's New York Business's Best Places to Work in NYC!
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