MNTN
APRIL 28, 2023
64% of broadband households now have a smart TV in their living room, and adult SVOD viewers spend half of their streaming TV time watching apps on smart TVs (an increase from 31% in 2015). The report also found that the devices viewers use to watch streaming content have changed over the years.
Ad Monsters
OCTOBER 19, 2022
Since the GCPP program was conceived in 2015, OAO has continued to meet the high standards Google has set in place, cementing its legacy of being one of Google’s premier trusted partners. In addition, 88% of these advertisers believe newsletters will increase in importance with the absence of third-party targetable data. .
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InMobi
OCTOBER 17, 2014
this year, almost one-third by 2015 , and near 40% by 2018. Technological advances allow marketers the opportunity to design ad creatives in a manner that truly utilizes the power of mobile, while delivering the brand message in a compelling way. Nearly 19% of digital sales and 1.2% jump this year.
Digiday
OCTOBER 18, 2022
According to experts, the Kroger-Albertsons deal will bring a great deal of focus to retail media, and the new combined entity might even be able to challenge Walmart, the second biggest player in the retail media space, by offering brands a more compelling ad offering and a greater breadth of data that can be used to aid in ad targeting.
InMobi
JANUARY 6, 2015
Oct 2014 : In a first-of-its-kind move, we took the bold step of offering Guaranteed Outcomes to ensure brands meet their KPIs with each and every ad impression. Oct 2014 : InMobi partnered with geo-location technology provider Digital Element , to leverage “accurate and hyperlocal” IP geo-location data for enhanced ad targeting.
Single Grain
AUGUST 19, 2019
If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. 2) Target Deeper.
MNTN
AUGUST 24, 2022
For instance, AT&T acquired DirecTV in July 2015, and Atlantic Broadband rebranded itself as Breezeline in January 2022. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. vMVPD advertising also generally enables more insight and better ad targeting. vMVPD Cons.
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