Ad Monsters

MAY 13, 2024

Mind you, she said this back in 2014, when the so-called data revolution was in its heyday. The Great Accelerator: AI The whole data revolution and one-to-one marketing scheme had a valuable technology in its corner: machine-learning based AI. A more recent form of machine learning — generative AI — is now a topic du jour.

Advertising 131

Advertising Cookies Machine Learning GDPR 131

The Ad Tech Blog

SEPTEMBER 6, 2023

The timeline was: deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation). It provides an in-depth exploration of the concepts and future prospects of AI and machine learning, a must-read for anyone invested in this field.

Machine Learning 147

Machine Learning Agency 147

Martech Series

MARCH 1, 2023

AWS offers the broadest and deepest portfolio of services, including analytics, compute, database, Internet of Things (IoT), machine learning, mobile services, storage, and other cloud technologies. PETRONAS, a global energy and solutions provider with presence in over 50 countries, has been an AWS customer since 2014.

Machine Learning 98

Machine Learning Education Retail MarTech 98

Clearcode

SEPTEMBER 11, 2023

Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). Later, in August 2014, Kanary NEST was acquired by Gravity4 — an AdTech company based in Silicon Valley. How Can You Design and Build a DSP?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Machine Learning 108

AdvertiseMint

SEPTEMBER 18, 2023

billion 2014 $88.98 These services include web hosting, data storage, and machine learning. Amazon Revenue in the Last 10 Years Jeff Bezos, one of the world’s richest men, has made Amazon a global corporation worth nearly 2 trillion dollars. billion 2015 $107 billion 2016 $135.98 billion 2017 $177.86 billion 2018 $232.88

Machine Learning 52

Machine Learning Food Electronics Shipping 52

Single Grain

JULY 5, 2019

Podcasting was humming along until 2014, when the true crime podcast Serial debuted. Machine learning tools like HubSpot’s Content Strategy Tool can help creators discover themes that are popular with their listeners and people like them. By the end of the first season, the show had been downloaded more than 68 million times.

Pop-Up 111

Pop-Up Banner Machine Learning Media 111

Paleo AdTech

DECEMBER 10, 2023

” Namely: Using machine-learning to determine the fractional attribution for different elements of the campaign. ” “Right from the beginning,” he says, “we went for the hard problem.”

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

” Namely: Using machine-learning to determine the fractional attribution for different elements of the campaign. ” “Right from the beginning,” he says, “we went for the hard problem.”

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Lemonads

AUGUST 10, 2020

AdNow Review AdNow Review AdNow is an advertising network company founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, to not mention that AdNow is very popular for their native content ads ! But, let’s discover more about AdNow ’s company !

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Single Grain

SEPTEMBER 9, 2019

Technically, Google does not claim that dwell time is a ranking factor, though they have stated that they are using machine learning to determine what the best results for the user are. Google now makes it very easy to spot whether a site is secure or not by putting a green padlock and the word “secure” in the address bar.

SEO 92

SEO Banner Marketing ROI 92

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

DECEMBER 6, 2019

Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future. AI becoming more human-like ( Google AI is developing quantum algorithms that will drastically improve machine learning). 26) Big Data and Deep Learning.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). and was acquired by Facebook in 2014 for $19 billion.

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

FEBRUARY 17, 2020

In 2014, the company leveraged a pop culture phenomenon with a slick branded video. Related Content: How to Grow Your Business With Influencer Marketing and Brand Partnerships. 4) HootSuite Leverages Pop Culture with Game of Thrones-Themed Video. HootSuite is a social media management tool.

Education 140

Education Pop-Up Entertainment Audience 140