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China leads the world in generative AI use

Martech

China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. . “There are a lot of governmental mandates for the use of generative AI. filed 6,300 in that same time period.” But generative AI is bringing AI more to the front end CX applications.

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How StackAdapt Balances Automation and Control in its Outcome-Focused DSP

VideoWeek

StackAdapt was launched back in 2014 by Pecherskiy alongside co-founders Ilda Shar and Yang Han, inspired by Pecherskiy and Shar’s time working on the agency side. “AI and machine learning can be applied across every aspect of the platform, from brand safety to targeting to price optimisation, you name it,” he said.

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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

The Comcast-owned network has held exclusive Olympics rights since 1988, and signed an $8 billion extension in 2014. Slade has served as Chief Commercial Officer at the FT since 2014, and will take over from John Ridding, who has led the publisher since 2006.

Food 52
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Ada Announces New Office in Israel and the Appointment of Chief Product Officer

Martech Series

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. in 2014, a platform built to transform the way businesses and consumers communicate over messaging applications. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life.

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AI Briefing: Gale debuts generative AI platform for media-buying

Digiday

owned Gale has a new platform called Alchemy.AI, evolved from the media agency’s previous Alchemy platform that also had its own internally built machine learning models. It’s one of the reasons why some might say we were late to the AI conversation,” said Simms, who founded Gale in 2014. Stagwell Inc.-owned

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Open season on CRMs?: Friday’s Daily Brief

Martech

Marketing attribution and predictive analytics platforms employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Read more here.

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Seedtag Announces Marcelo Cataldi as New Director of Sales and Partnerships in Miami

Martech Series

Since its launch in 2014, Seedtag has pioneered the use of AI and machine learning to create its contextual technology, LIZ©, and built a privacy-first advertising solution in the market which is currently the leading contextual solution in EMEA and LATAM.