Paleo AdTech

DECEMBER 10, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. “This is funny,” Tom admits, “but I had no idea what CPM stood for. Literally … So we just learned, right? That’s the game, just learn fast.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. The highest bidder will get the impression. connected to the ad server (for example, Google Ad Exchange).

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Paleo AdTech

APRIL 4, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. “This is funny,” Tom admits, “but I had no idea what CPM stood for. Literally … So we just learned, right? That’s the game, just learn fast.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Lemonads

AUGUST 10, 2020

AdNow Review AdNow Review AdNow is an advertising network company founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, to not mention that AdNow is very popular for their native content ads ! The effectiveness of its algorithm was impressive from the outset !

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Lemonads

SEPTEMBER 10, 2020

To give Taboola a shot to success, expect to use a test budget of at least $500 With their impressive massive scale, unique content consumption data, and world-class AI technology, they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “brand-safe” environment!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Lemonads

AUGUST 18, 2020

Nativo helps with content creation with assistance Nativo’s Cons Difficulty in using different fonts and colors; Creativity takes time.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Brid.tv

NOVEMBER 4, 2022

Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. This ensures that all parties keep their end of the deal, that the winning bid is served to the end user, and that the publisher gets the promised CPM. So when a user plays a video, the player sends an ad request. But why is that so?

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73