A Publishers Guide to Video Header Bidding (Beginner Friendly)
Brid.tv
NOVEMBER 4, 2022
Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. This ensures that all parties keep their end of the deal, that the winning bid is served to the end user, and that the publisher gets the promised CPM. So when a user plays a video, the player sends an ad request. But why is that so?
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