What is Header Bidding and How it Works?
Automatad Inc.
JANUARY 29, 2023
Header bidding was conceptualized in 2014 and went mainstream in 2016. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Step 4 : The wrapper script sends ad requests to multiple ad exchanges, SSPs, and other demand sources, asking them to bid on the ad inventory.
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