Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

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Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Step 4 : The wrapper script sends ad requests to multiple ad exchanges, SSPs, and other demand sources, asking them to bid on the ad inventory.

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Brid.tv

NOVEMBER 4, 2022

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. But why is that so?

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Header Bidding Ad Server Video Ads Ad Exchange 72

InMobi

NOVEMBER 12, 2014

The UK ad market is aggressively embracing online advertising along with the rapid adoption of mobile advertising. eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%.

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Ad Beat

SEPTEMBER 25, 2019

In 2014, Zillow bought Trulia, a long-time competitor, for $3.5 With Finding Home in America , Zillow strategically demonstrated its commitment to corporate social responsibility by subsequently forming alliances with local non-profits, and employee-led volunteer projects to impress their target demographic.

Real Estate 52

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Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

First-Party Cookies 65

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Lemonads

SEPTEMBER 10, 2020

To give Taboola a shot to success, expect to use a test budget of at least $500 With their impressive massive scale, unique content consumption data, and world-class AI technology, they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “brand-safe” environment!

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