Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Single Grain

JUNE 30, 2022

The technology uses ML and AI algorithms on programmatic platforms equipped with online “bidding mechanisms.”. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. Real-Time Management. Higher Returns on Investment.

Agency 52

Agency Advertising Retargeting Conversion 52