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42. Joseph Zito – the logic of Datalogix and Oracle

Paleo AdTech

billion acquisition by Oracle in 2014. Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis.

Retail 52
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56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

“This is funny,” Tom admits, “but I had no idea what CPM stood for. Demdex was founded in 2008 and BlueKai even earlier, in 2007, but the latter didn’t add DMP functionality until a few years before its acquisition by Oracle in 2014. Literally … So we just learned, right?

Ad Tech 52
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42. Joseph Zito – the logic of Datalogix and Oracle

Paleo AdTech

billion acquisition by Oracle in 2014. Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis.

Retail 45
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How The Trade Desk went from media agency BFF to frenemy

Digiday

Inflated fees One agency exec said TTD completely changed how they charge for data, shifting from a CPM fee to a percentage of media fee. in 2014, and fluctuating slightly up and down in ensuing years and most recently at 19.4%

Agency 69
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Future of TV Briefing: How programmatic may shake up the traditional upfront model this year

Digiday

Numbers to know 200 million: Number of Fire TV-powered devices that Amazon has sold since launching the connected TV platform in 2014. 14.1%: Percentage growth year over year in premium streaming subscriptions in 2022, half the growth rate of 2021. At Fubo, she’s focused on building up the streamer’s first-party data strategy.

CPM 56
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56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

“This is funny,” Tom admits, “but I had no idea what CPM stood for. Demdex was founded in 2008 and BlueKai even earlier, in 2007, but the latter didn’t add DMP functionality until a few years before its acquisition by Oracle in 2014. Literally … So we just learned, right?

Ad Tech 40
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What is Header Bidding and How it Works?

Automatad Inc.

Header bidding was conceptualized in 2014 and went mainstream in 2016. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. Step 5 : While the header auction (or header bidding or pre-bidding) happens, Google Publisher Tag is paused.