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4 areas of martech with ethical concerns

Martech

Conversion and engagement A key focus of Fisher’s analysis involves conversion rate optimization and engagement. One of the great parts about conversion rate optimization is that technology enables us to conduct A/B, multivariate and other types of experiments when we explore and develop new UX elements.

MarTech 102
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Burning Down the House: FTC Accuses HomeAdvisor, Inc. of Deception in Selling Leads for Home Improvement Projects

All About Advertising Law

The FTC alleges that since at least 2014, HomeAdvisor—a popular service that matches service providers with consumers seeking home improvements—made false, misleading, and unsubstantiated claims about the quality and source of leads it sells, and about the likelihood that the leads would result in actual jobs.

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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? By 2014, it had ballooned to more than 4.5

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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. What is conversion rate optimization? What is conversion rate optimization? Get A Free Consultation. The Cliffhanger.

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Charting The Future of Retargeting on Mobile: Q&A With Remerge’s Maria Lannon

InMobi

Are there different publishers that you see higher conversion rates on and do we need to leverage those more specifically? Since their start in 2014, Remerge contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel.

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ClickFunnels Review 2022: The place where your sales funnels convert!

Lemonads

ClickFunnels was created back in 2014 by Russell Brunson and his team, turning ClickFunnels into a $100 million year business platform, crossing over 142,000 active members in October 2020. Today, ClickFunnels is software for building sales funnels with many added features, so let’s discover them all!

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Taboola Review 2022: Advertiser or Publisher? Start Here and Now!

Lemonads

Peek here below how Taboola’s interface looks like: It’s a simple and user-friendly interflow allowing you to check: Conversion Spike: High conversion rate Traffic Spike Instant Hit Search Deep Other Traffic Search Traffic Filter by user type Social Previews Conversions. That’s right! and so much more!