Paleo AdTech

DECEMBER 10, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. ” Then came a hard pivot into ad tech and a slide away from supply-chain. Yahoo became a major customer of the newly ad-tech-ified Rapt, as did AOL and Microsoft.

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Paleo AdTech

APRIL 4, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. ” Then came a hard pivot into ad tech and a slide away from supply-chain. Yahoo became a major customer of the newly ad-tech-ified Rapt, as did AOL and Microsoft.

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InMobi

NOVEMBER 12, 2014

The UK ad market is aggressively embracing online advertising along with the rapid adoption of mobile advertising. eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. billion for radio.

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VideoWeek

JUNE 16, 2023

Google Could be Forced to Sell Ad Tech Business in EU Investigation The European Commission this week found that Google has potentially breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business.

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Clearcode

JULY 3, 2023

And it’s a tech and capability backbone that we are applying to platforms like Minecraft and Roblox. If Super League’s ad tech and capability is the sun of that universe, then what we do is we operate some of our own mini-game worlds or planets that are plugged into that technology, that backbone.

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Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. Consumers gliding into short-form video avoid interruptive ads whenever possible.

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Digiday

SEPTEMBER 8, 2022

But after the banner year that 2021 was, the tightening of the purse strings this summer felt more shocking than usual. For some larger publishers who have honed their first-party data strategies, this gift of time is unneeded as third-party cookies play a marginal part of their ad businesses. Digital advertising takes a hit.

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