Remove 2014 Remove Ad Tech Remove Banner Remove Data Management Platform
article thumbnail

56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52
article thumbnail

56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. Consumers gliding into short-form video avoid interruptive ads whenever possible.

Cookies 52
article thumbnail

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. Consumers gliding into short-form video avoid interruptive ads whenever possible.

Cookies 56