InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. And, this is largely why video ads are becoming increasingly effective. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

MARCH 15, 2024

He was appointed to the Bertelsmann executive board in 2006, becoming its chairman in 2012. Google Ordered to Face Online Video Ad Monopolisation Lawsuit Google this week lost a bid to dismiss a lawsuit brought by Inform, which accuses the tech giant of driving the digital media advertising company out of business.

Media 52

Media Agency Audience Non-Profit 52

Smart-Hub

DECEMBER 22, 2023

Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MNTN

MARCH 28, 2024

That number has spiked significantly over the past few years, rising from just 38% of households in 2012. It’s resulted in a robust digital ad channel — the storytelling medium of television combined with precise audience targeting and measurement. 87% of U.S.

Conversion 52

Conversion Ad Click ROI Impressions 52

Lemonads

FEBRUARY 16, 2021

Fraud Prevention for All Stakeholders Founded back in 2012, Pixalate has collaborated extensively with leading advertisers, networks, and other stakeholders in the affiliate world. If you don’t safeguard one channel, you may be compromising the integrity of all your ads.

Affiliates 52

Affiliates Impressions Advertising ROI 52

Single Grain

MARCH 21, 2022

However, this point applies especially to TikTok as business-related content hasn't taken a stronghold yet, and its user base, Gen Z (those born between 1997 and 2012) , have a strong dislike for advertising. Ad format selection and s trategizing on the right content type for your brand and niche.

Agency 59

Agency SEO Media Audience 59

Martech Series

DECEMBER 22, 2022

A startup was clearly onto something significant by the end of 2012. A Collection Ad is a standard Snapchat video ad with a ribbon of thumbnail-sized products at the bottom, if you haven’t seen one in person yet. Picaboo was then renamed Snapchat. The company’s rapid expansion was fueled by a $13.5

Audience 86

Audience ROI Advertising Media 86

InMobi

JULY 6, 2015

Launched in May 2012, the game continues to feature in the list of top downloaded games. Further more, the effective revenues generated from these ads are far higher than other ad-formats. Subway Surfers is an endless running casual mobile game, downloaded almost a billion times across platforms.

Ad network 52

Ad network Video Ads Marketing 52

Single Grain

JUNE 30, 2022

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. 5) Include Videos in Your Programmatic Ads. Expenditure on programmatic video ads is likely to reach $74.8 Mobile Ads: These are the ads that appear on mobile devices (like smartphones and tablets).

Agency 52

Agency Advertising Retargeting Conversion 52

Ad Beat

JULY 31, 2019

Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Based in Tel Aviv, Israel, the company raised a $1.5

Conversion 59

Conversion Conversion Rate Native Advertising Communications 59

Ad Beat

JULY 26, 2019

Jeff Goldblum’s ‘OneWayToPay’ campaign: In 2012, PayPal decided to move on from being known as “just a mobile payment provider” and get people talking about the other advantages their service offers, like, online shopping and in-store transactions.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

APRIL 25, 2022

Managing ongoing bids on a campaign basis to minimize ad spends. Tactical planning and goal alignment for search, social, display, and video ads. A/B testing for landing pages , ad copy, bid strategies, etc. Dive Deeper: Beginner’s Guide to Amazon PPC Ad Campaigns. Audience targeting and refinement. 5) Disruptive.

Agency 52

Agency Marketing A/B Testing ROI 52