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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms. ADWEEK, Lyft, and DoubleVerify By Kendra Barnett --> Rideshare giant Lyft today announced it is teaming up with brand safety adtech vendor DoubleVerify , one of the dominant players in

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Marketeam.ai Expands AI Marketing Dream Team with ‘Daniel,’ the First Autonomous PPC & Campaign-Management Agent, Joining Maya, Jane, and Ella

Martech Series

Marketeam.ai announces the launch of its most recent AI marketing agent – ‘Daniel,’ the world’s first autonomous PPC & Campaign-Management Agent, designed to ingest real-time performance data, track competitors and trends, spark proactive campaign ideation, and execute full-funnel paid campaigns across major ad platforms.

Marketing 101
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EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App

Adweek

Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.

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Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers

More About Advertising

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it’s moving its media account worth $1.7bn out of WPP’s Essence MediaCom. It’s only polite to let the loser know in advance. In a wide-ranging review … The post Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers first appeared on More About Advertising.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Future of Marketing Is Omnichannel—and Collaborative

Ad Monsters

As cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance. LiveRamps Travis Clinger shares why the future of marketing depends on smarter connectionsand why the time to act is now. Having now been in the ad tech industry for the life, condemnation, and resurrection of the third-party cookie, I understand why marketers may be unsure of what cues to take for their long-term strategies.

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Pride Month marketing: how brands are approaching it in 2025

illumin

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.

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Advertising Industry Associations Partner to Launch World’s First LLM Benchmark for Creativity

Martech Series

An independent industry-led initiative, backed by Springboards and including 4As, ACA, APG, D&AD, IAA, IPA and The One Club for Creativity, aims to set new standards for evaluating LLM performance on real-world creative tasks Springboards , an AI platform accelerating creativity in advertising, and a collective of global advertising and marketing associations, creative leaders, and AI experts – including 4As (American Association of Advertising Agencies), ACA (Advertising Council Australia),

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Books (and more)

Seth Godin

Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The first is philosophy, history and political drama, all woven together to explain, perhaps for the first time most people will truly understand, how quantum mechanics works (and doesn’t).

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Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off

Digiday

Meta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult. By next year, the social media company aims to allow brands to fully create and target ads using AI, seemingly giving marketers carte blanche for creative automation, according to The Wall Street Journal.

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TikTok leans on AI, search in bid to advertisers at annual summit

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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WPP CEO Mark Read to Exit After 7 Years

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. WPP By Rebecca Stewart --> WPP chief executive (CEO) Mark Read is stepping down after leading the U.K. ad network for seven years.

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FMG Leads the Way in AI Innovation with New Tools to Help Advisors Market More Efficiently and Streamline Compliance

Martech Series

Overwatch, Sidekick, and Muse facilitate compliance review, act as a personal assistant, and help advisors write custom marketing content, reinforcing FMG’s leadership in embedded AI solutions FMG , a leading SaaS provider of marketing automation, content, and websites for financial advisors, today announced the rollout of three new AI-powered solutions: Overwatch, Sidekick, and Muse.

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HubSpot announces deep research connector to ChatGPT

Martech

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture

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Rosé, deals, repeat: How to survive Cannes Lions

Digiday

Subscribe: Apple Podcasts • Spotify Next week, thousands of marketers and ad execs are expected to once again brave the French Riviera’s heat, rosé-laden soirees and back-to-back meetings that make the annual Cannes Lions International Festival of Creativity from June 16 to 20. The festival is as much about stamina as it is about lavish award ceremonies and late nights at the Gutter Bar.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

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Read Outgoing WPP CEO Mark Read’s Full Exit Statement

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent Read Outgoing WPP CEO Mark Reads Full Exit Statement Read said he is leaving WPP with an exceptional leadership team and a secure financial position Read has spent three decades at WPP and the last seven years as CEO WPP By Rebecca Stewart --> After a bumpy first half of 2025 for WPP, chief executive Mark Read has announced plans to step down in December.

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TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising

Martech Series

Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift , the world’s leading Creative SSP, announced the launch of programmatic Pause Ads in partnership with DIRECTV Advertising. This groundbreaking offering allows buyers access to DIRECTV’s Pause Ad product via programmatic through major DSP partners.

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Why high-consideration industries need AI optimization

Martech

Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. Whether it’s Google’s AI Overviews or AI Mode, Perplexity, models like ChatGPT o3 and o4-mini or one of a dozen other options, AI’s popularity significantly impacts how consumers seek solutions.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Mark Read steps down at WPP

More About Advertising

Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided that the time is right for him to hand over to a new leader” in a 7am announcement. Read’s departure has been widely anticipated following the appointment of former BT CEO Philip Jansen as chairman … The post Mark Read steps down at WPP first appeared on More About Advertising.

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Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans

Digiday

Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future , full stop. Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track on its product road map, marketers on the Croisette are gearing up to determine how the app will (or won’t) fit into their future plans.

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Venmo Taps White Lotus’ Patrick Schwarzenegger and Aimee Lou Wood to Flex the App’s Versatility

Adweek

Patrick Schwarzenegger and Aimee Lou Wood demonstrate how the app is for more than paying friends in a new campaign.

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WPP Media launches AI-driven tool to push beyond ID-based targeting

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Media 59
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.

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Why Zach Rosen Created Supernova PRIDE to Reframe the Conversation at Cannes

Ad Monsters

As some brands and agencies retreat from LGBTQ+ visibility, Zach Rosen is betting on a different approach. He’s centering queer leadership, industry relevance, and community at the first-ever Supernova Pride Summit during Cannes Lions. Major holding companies and even some publishers have pulled back from LGBTQ+ issues under mounting political pressure.

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WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars

Digiday

WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts. The CPG giant is shifting its media account to Publicis, according to two sources with the shift. That leaves WPP Media without an account valued at $1.7 billion, per agency tracker COMvergence — and marks yet another blow to its client roster, coming just months after Coca-Cola handed $800 million in North American media billings to Publicis.

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Experian and Roku Make Sam Richardson Your Financial BFF

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT Experian and Roku Make Sam Richardson Your Financial BFF The partnership includes a custom vignette, an evergreen marquee ad video, prime-time takeovers, and Roku City activations. Sam Richardson being integrated in Experian and Rokus partnership. Experian, Roku By Saleah Blancaflor --> Roku and Experian want to take your friendship to a new level, becoming a financial “BFF.” At the end o

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Marchex Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource

Martech Series

Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics—now available via the Microsoft Azure AI Cloud Ecosystem. Marchex , which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, announced that Marchex’s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource.

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IAB releases draft digital advertising invoice API specifications

Martech

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They are open for public comment until Aug. 11, 2025. “Despite the digital nature of our industry, the way we handle invoices is still largely manual and outdated,” Angelina Eng, VP of measurement, attribution & data center, IAB, said in a statement.

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AI-Powered Creator Marketplaces

Playwire

Key Points AI-Powered Creator Marketplaces Go Beyond Discovery These platforms use machine learning, natural language processing, and behavioral analysis to match brands with creators based on values, content, and audience intent—not just follower counts or demographics. Mid-Tier Creators Deliver Superior ROI Creators with 1,000–50,000 followers often produce 3–5X more engagement and greater authenticity, making them ideal for scalable campaigns.

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The case for and against… agencies making transparency their selling point

Digiday

Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain , if they can trust CTV middlemen , or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of resolving those concerns.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.