Adweek
MAY 21, 2024
The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix's ads plan and Apple TV+, which launches next week. According to the company, the Xfinity StreamSaver, a.k.a. just StreamSaver, is available to Xfinity Internet and TV customers nationwide, who can add the bundle for $15/month.
Exchange Wire
MAY 22, 2024
Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [.] The post Captify Launches Search-a-Like Audience Technology appeared first on ExchangeWire.com.
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Adweek
MAY 20, 2024
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed questions. While it's clear that traditional SEO methods will not work with AI-powered search (Max Gomez Montejo, CMO of digital marketing firm Next Net Media, anticipates organic.
AdExchanger
MAY 19, 2024
The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […] The post Don’t Be Distracted By Cookie Drama.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MAY 21, 2024
Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.
Seth Godin
MAY 22, 2024
If you’re sitting on the dock, watching the swim class without getting wet, it’s more accurate to say, “I’m just watching.” There are plenty of theories on how different people learn. Online, we’re in the middle of the biggest learning experiment in history, with countless videos, podcasts and interactive courses teaching just about anything.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 21, 2024
It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.
VideoWeek
MAY 16, 2024
Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. While some major broadcasters have moved away from the annual sales pitch, for most they’re still a cornerstone of the yearly calendar.
Seth Godin
MAY 21, 2024
When Miles Davis recorded Kind of Blue with his quartet, they spent a total of four days in the recording studio. They created one of the bestselling and most important jazz albums of all time in less than a week. Of course, they’d been exploring for months. In clubs, in front of an audience, trading fours and taking risks. Studio time is expensive.
Adweek
MAY 21, 2024
Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the Marvel Universe and resolving the bitterness between Deadpool and Wolverine. The brand released an ad ahead of the July 26 theatrical release of Marvel.
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AdExchanger
MAY 20, 2024
Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that drive real results. It's also trying to reach more Gen Z by investing more in streaming distribution. The post Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers appeared first on AdExchanger.
Martech
MAY 16, 2024
You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?
More About Advertising
MAY 22, 2024
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers “New York & London – WPP today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (“AI”) model … The post Claude 3 debuts for WPP first appeared on More About Advertising.
Seth Godin
MAY 20, 2024
The story is a good one: put some tea bags in a mason jar filled with fresh, cold water. Put it in the sun. Four hours later, smooth and delicious tea is waiting for you. The photons from the sun go through the clear glass and the water, strike the leaves and transfer radiant energy to the tea. This isn’t actually what happens. It turns out that the sun simply warms the water a bit, and tea happens.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
MAY 21, 2024
When she was a kid, Vidhya Srinivasan, Google's vice president and general manager of ads, was sure of one thing: She wanted to be a doctor. She had a large family in India--lots of cousins and older relatives, including her grandmother Vatsala. The household had plenty of engineers already. Besides, Vatsala liked the idea of.
AdExchanger
MAY 19, 2024
The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend. It involves matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs). To be clear, deal […] The post How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain appeared first on AdExchanger.
Martech
MAY 16, 2024
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.
VideoWeek
MAY 21, 2024
As retail media emerges as the fastest-growing segment in advertising, video is becoming a key driver in its meteoric rise. In 2018 a Brightcove and YouGov survey found that 76 percent of consumers have made a purchase after watching a video. As a result, tech companies have increasingly explored ways to connect video and shopping. One of the first movers in this space was CommentSold, a video commerce platform launched in 2017, enabling Shopify retailers to host shopping livestreams on social m
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
MAY 21, 2024
We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, “The Howard Gossage Show – and what it can teach you about advertising, fun, fame, and manipulating the media.” In this 29-minute podcast, Dan and Steve chat about: • What made Howard Gossage’s work so […] The post Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage appeared first on Adpulp.
Adweek
MAY 21, 2024
Liquid Death is taking its patented outrageousness to new heights--literally--by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where consumers can enter as many as 400 times, is aimed at whipping up a frenzy that will drive retail sales during the key summer season for the.
AdExchanger
MAY 20, 2024
SSP, meet PET. Supply-side platform TrustX has been spun out of publisher trade group Digital Content Next (DCN) and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising. As part of the deal, which was announced on Monday, Symitri is getting $5 million in funding from […] The post TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company appeared first on AdExchanger.
Martech
MAY 17, 2024
Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s the wet blanket: If AI adoption was as straightforward as these posts suggest, why does nearly everyone find themselves with a case of the hives when they think about it?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
MAY 17, 2024
In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Top Stories Netflix Buys Rights to Christmas Day NFL Games Streaming giant Netflix has continued its push into live sports broadcasting, this week announcing it has secured global streaming rights to NFL games played on Christmas day in a three year deal.
Seth Godin
MAY 19, 2024
If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams shows that could have come from any streaming service. When your brand has fingerprints, don’t do things that require you to wear gloves.
Adweek
MAY 20, 2024
The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries--more than 160, compared to 154 for the Tokyo 2020 Paralympic Games--have confirmed broadcast deals for this year's event. Nevertheless, misperceptions about the Paralympics persist, perpetuating.
AdExchanger
MAY 20, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […] The post Amazon Ups Its ID And Ratings Game; Throw The Audiobook At Them appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.
Ad Monsters
MAY 17, 2024
Scott Messer of Messer Media analyzes the latest SEO challenges for publishers amidst Google’s shifting algorithms and priorities, offering insights and strategies for adapting to the new digital landscape. Is Google Search broken? Definitely not, and that’s the wrong question to ask. Two weeks ago, a beleaguered product review site, HouseFresh, dropped an update about their battle, and frustration with Google Search and the state of SEO competition overall.
Seth Godin
MAY 16, 2024
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain them away with a negative test or a shrug of the shoulders.
Adweek
MAY 21, 2024
Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event, which kickstarts today, the tech giant is expected to reveal how ads will look in generative AI-powered search, one week after its full U.S. roll-out. Generative AI search is already poised to change how buyers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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