why-advertisers-cut-ad-spend-during-covid-19 
Toronto AdOps
APRIL 8, 2020
So about advertisers pulling back ad spend. No possibility of physical engagement = no business = ad spend pulled back. Spend would be pulled back as it would not produce any incrementality. Could also be low/no inventory, this would also lead to ad spend pull back.
Ad Monsters
APRIL 26, 2023
Both consumers and businesses expect it — whether it starts from increased wages or a decline in productivity — the cause and effect of the phenomenon leave lasting consequences for the spending power of both parties. Brands are being cautious with their ad spend right now. On the other hand, consumers are still spending money.
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MNTN
JULY 19, 2022
The “Great Recession” of 2008 provided some insights around consumer spending behaviors during and after an economic downturn. Unsurprisingly, many people looked for ways to cut back on or completely eliminate certain types of spending. As consumers focused on finding deals, budget retailers like T.J. One solution?
Martech
APRIL 25, 2022
” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed by ABM marketers. However, relying on the same old tactics can cause campaigns to become stale, which is why marketers need inventive ways to drive leads with ABM. Why use CTV in your ABM strategy?
Digiday
OCTOBER 16, 2022
More than 10,000 people are expected to descend in-person upon the Lower East Side of Manhattan for this year’s Advertising Week New York, which will once again be a hybrid event. “The big elephant in the room is what’s happening with the economy,” said Laurel Rossi, CMO of ad-tech firm Infillion.
Digiday
JANUARY 31, 2023
This week’s Future of TV Briefing looks at the state of advertisers’ adoption of YouTube Shorts as the platform prepares to share ad revenue with Shorts creators. Shorts ads have primarily been aimed at direct-response advertisers as brand advertisers wait on audience growth, improved controls and more robust reporting.
Digiday
JUNE 19, 2022
Marketers and advertisers can expect to find much of the usual wheeling and dealing when they descend upon the south of France for this year’s festival. As per usual, the biggest names in marketing, media and advertising will be present. Tell us why. 2022 will likely have two vibes happening,” Leslie Sims, U.S.
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