InMobi

MAY 5, 2022

Advice for Publishers Implement options to make your ad inventory more addressable (UnifID, explanation of ATT prompt, sign-ins, etc.) Build out your first-party data stores, and work with partners who can supplement and complement your data. and test multiple solutions to discover what works for you.

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InMobi

DECEMBER 4, 2022

We recommend reading how TextNow leveraged RampIDs using InMobi’s UnifID to grow eCPMs and fill rates by 146% and 73% here. If you've only enabled banner ads on your app, it might be worth exploring non-intrusive native ads to showcase ads that blend into your app's look and feel.

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InMobi

APRIL 7, 2021

InMobi is excited to launch UnifID, a new solution which allows publishers to seamlessly integrate with identifiers of their choice with minimal hassles. UnifID does this and much more at zero cost to the publisher, ensuring they can generate a higher ad revenue from their inventory.

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InMobi

NOVEMBER 23, 2021

In April 2021, we launched UnifID, a first-of-its-kind solution for in-app publishers to integrate with multiple universal IDs through a simple interface. We have been working on several universal ID-based solutions for both the buy and sell sides.

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InMobi

APRIL 26, 2022

Through UnifID, our identity management solution, we have observed that ad units like rewarded video ads have seen their fil l rate increase by 18% and eCPMs by 17% when passing universal IDs through the bid stream.

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InMobi

FEBRUARY 28, 2021

To solve for this, InMobi has built a one-stop solution for in-app publishers, called UnifID, to help them seamlessly integrate with multiple Universal ID partners with the click of a button. Moreover, UnifID is an open platform solution, which means that publishers can pass these UIDs to external ad tech ecosystem partners.

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InMobi

MARCH 26, 2021

How InMobi is Helping Publishers Manage Universal IDs To simplify addressability and accelerate monetization for in-app publishers, we are soon launching UnifID, which provides publishers with a single point of integration with major Universal IDs (UIDs) in the market.

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