Digiday

OCTOBER 26, 2023

Roughly two months into Elon Musk’s ownership of Twitter, the billionaire mogul held a crucial meeting with the CMO of one of the platform’s major advertisers. This particular advertiser had halted their Twitter ads shortly after Musk’s arrival, and the CEO wanted to sit down and hash things out.

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Adweek

NOVEMBER 2, 2022

Nearly 50 of those organizations collaborated on an open letter to share their concerns with the social network's top 20 advertisers in the U.S. Elon Musk's first few days as "Chief Twit" have not gone over well with justice organizations and media watchdog groups. Issues raised in the letter include: a deluge of hate speech.

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TechCrunch Ads

JANUARY 25, 2023

Amid declining ad revenue and advertiser exits , Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. This provides them insight into how their ads are appearing on Twitter.

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Digiday

MAY 30, 2023

Even the largest media buyer, GroupM, which had previously determined the platform to be a “high risk” buy, has taken notice and tried to calm advertisers’ concerns about the social network. Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

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Digiday

DECEMBER 6, 2022

Twitter is an anathema to a lot of advertisers right now — but not all of them. Amazon, Apple, BSkyB are among the few continuing to advertise on the social network despite the perceived risk of doing so. Advertising there could have significant blowback on a brand now that Elon Musk is in charge. million to $35.9

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Digiday

NOVEMBER 30, 2023

It looks like big advertisers are leaving X (formerly Twitter) for good and its owner Elon Musk couldn’t care less. Musk was less remorseful over the uproar caused among advertisers, telling the room: “This advertising boycott is going to kill the company… let’s see how Earth responds to that.”

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Exchange Wire

JULY 4, 2023

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [.]

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AdExchanger

AUGUST 24, 2022

Twitter Gets Bitter Just when Twitter thought Elon Musk was done scaring ad dollars away from the platform, a whistleblower jumped in with security breach accusations. As if advertisers aren’t already giving Twitter a wide enough berth. The whistleblower is Peiter Zatko, Twitter’s own. Sign up here.

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Digiday

OCTOBER 27, 2022

Elon Musk is already using Twitter to quell advertiser concerns about how he will shape the platform as “Chief Twit.”. In a Thursday morning tweet addressed to Twitter advertisers, Musk addressed worries that he might loosen the company’s content moderation policies. The research group expects only one U.S.

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AdExchanger

NOVEMBER 3, 2022

Elon Musk has taken a sledgehammer to Twitter’s established ad business since his $44 billion purchase of the platform went through last Thursday. Musk’s promises to overhaul Twitter’s content moderation.

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Exchange Wire

MAY 15, 2023

In today's ExchangeWire news digest: Meta announces a new AI tools for advertisers; Linda Yaccarino replaces Elon Musk as Twitter's CEO; and News Corp reports reduced revenue for Q1 2023. The post Meta Announces AI Sandbox for Advertisers; Twitter Appoints New Chief appeared first on ExchangeWire.com.

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Digiday

NOVEMBER 3, 2022

In a year of difficult decisions for marketers, whether to stick or twist from Twitter might be the easiest yet. Continue to advertise somewhere where the thin line between hate speech and free speech seems to be getting thinner or take what little dollars that were being spent there elsewhere? At the time, advertising made up $1.08

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More About Advertising

NOVEMBER 29, 2022

Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much benefit to anyone. Musk himself as well as the thousands of Twitter employees sacked and those remaining in fear of their jobs.

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Digiday

JUNE 16, 2023

The advertiser boycott of Twitter is all but over. The swarms of advertisers who left the social media platform last year, shortly after Elon Musk acquired the platform, are back, according to the controversial billionaire. Continue reading this article on digiday.com.

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Digiday

FEBRUARY 9, 2023

Despite all the drama surrounding the platform in the wake of its purchase by Elon Musk and the rise of social rival TikTok, PepsiCo will once again advertise on Twitter during the Super Bowl. And the platform has been pitching $250,000 of free ad space for Super Bowl advertisers to sway them into the app.

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Advertising Ad Space Conversion Media 68

Martech

MAY 26, 2022

So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC.

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Digiday

AUGUST 23, 2022

Agencies are looking to understand the specifics of the security claims made to better assess how to hold Twitter accountable where necessary as well as how to guide clients as the public response so far has been vague.

Advertising 65

Advertising Agency Marketing 65

Digiday

NOVEMBER 3, 2022

In case you’ve been hibernating under a rock for the last number of days, the hot topic of media conversations this week has been Elon Musk’s takeover of the global town square Twitter. It’s been a tumultuous back-and-forth over a course of months and since the maverick entrepreneur completed his takeover of Twitter on Oct.

Advertising 66

Advertising Conversion Impressions Media 66

Digiday

APRIL 21, 2023

Twitter CEO Elon Musk is now forcing advertisers that don’t meet a certain spend threshold to pay for verification to run ads on the platform, sending marketers into chaos without time to prepare. Smaller-to-medium sized advertisers have been warned. “I And she’s right.

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Advertising Media Agency Marketing 72

Digiday

NOVEMBER 9, 2022

It’s been three years since Elon Musk famously tweeted “I hate advertising.” However, those pithy few words now seem light years away as Twitter’s new owner flies through Ad Land’s wormhole to become its newest pitch man. Twitter faces a number of challenges on the advertising front.

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Digiday

OCTOBER 31, 2022

It has been less than a week since Elon Musk officially inked the deal to acquire Twitter and things are already off to a shaky start. In other words, what was supposed to quell advertisers’ concerns has instead made for mixed reviews from media buyers.

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Advertising Marketing eCommerce Brand Awareness 67

Adweek

DECEMBER 2, 2023

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. Discovery have distanced themselves from X,

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Adweek

NOVEMBER 30, 2023

As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk called out Disney CEO Bob Iger at The New York Times' DealBook Summit on Wednesday, as well as saying that advertisers leaving the.

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More About Advertising

OCTOBER 28, 2022

Elon Musk bounded in (with kitchen sink, below) to protect his $44bn Twitter. The post Dear Twitter advertisers: Elon Musk shows signs of humility as digital ad market weakens everywhere first appeared on More About Advertising.

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Advertising Marketing Ad Tech Finance 52

Adweek

JANUARY 6, 2023

A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram.

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Adweek

NOVEMBER 21, 2023

Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October 2022--never fully represented all brands.

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Advertising Marketing 288

Digiday

FEBRUARY 23, 2023

As the Supreme Court considers whether Big Tech should be liable for harmful content, two separate cases heard this week are also shedding additional light on brand safety, the pace of innovation, and how each case could impact the future of digital advertising. Google did not respond to Digiday’s requests for comment about the claims.

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Adweek

MAY 12, 2023

Linda Yaccarino might not be named Twitter CEO yet, but her time at NBCUniversal has officially ended. The longtime ad sales chief--NBCUniversal's chairman of global advertising and partnerships--has departed the company "effective immediately," NBCUniversal announced Friday morning.

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Adweek

NOVEMBER 2, 2022

Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described "free speech absolutist." For most advertisers, Twitter wasn't a "must buy" platform to begin with, as it lacks the performance.

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Adweek

JULY 29, 2022

By default, Twitter will always show users advertisements based on their activity on the social networking platform. However, users have the option to personalize the ads they see even more by turning on the "personalized ads" option in Twitter's Settings menu.

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Adweek

AUGUST 16, 2022

Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase Optimization. Measurement tool Twitter Pixel enables conversion tracking, which Twitter called in a blog post Tuesday.

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Adweek

JANUARY 4, 2023

In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads "in the coming weeks" and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage.

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Adweek

AUGUST 15, 2022

As a Twitter user engages with the social networking platform, Twitter will automatically "match" the user with various interests that can impact their future experience on the platform, including the advertisements they'll see. Twitter will select these interests "based on your profile, activity and the Topics you follow."

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Advertising 241

Adweek

JULY 22, 2022

In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1.18 Twitter did not host an earnings call this time given the pending $44 billion Musk acquisition and cited "advertising. billion, down from $1.19

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Adweek

DECEMBER 8, 2022

The World Federation of Advertisers said it met with Twitter's new leadership team Dec. Other than new Twitter owner Elon Musk, who was named in the WFA release, it was.

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Media Advertising 245

Adweek

JUNE 14, 2023

Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt.

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Communications Advertising Marketing 341

Adweek

FEBRUARY 16, 2023

When advertisers turned to digital advertising to capture peoples' attention during Super Bowl Sunday, they were prioritizing different digital channels than in 2022, with a pivot toward TikTok and away from Twitter, spurred by frictions with the latter platform and marketers finding equal-to-better performance elsewhere.

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