MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns. What Is B2B Programmatic Advertising?

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Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. What is a second-price auction?

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Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. Publishers want high prices for their ad space. Publishers can quote their requirements, like floor price, and send ad requests.

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Monetize More

FEBRUARY 8, 2023

Even though the CPM for those impressions will be lower for the first ad served, you will increase your page RPM. Another thing to consider if you use refresh is the drop in your overall CPM rates. However, that strategy increases the Page RPM. Floor Price Optimization based on bidder behavior through Google.

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Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? The request contains specific information, such as the type of ad and the floor price. an ad that has the highest price and fits all the other criteria), the user sees the advertisement in the app. Benefits of In-App Advertising.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. The best mobile ads ensure fair rates for mobile publishers and mobile developers, have high Cost Per Mile (CPMs), are relevant to the target audience, and offer high-quality ad graphics. Mobile ad network pricing models.

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Smart-Hub

NOVEMBER 6, 2023

It is an important component of any modern company’s advertising strategy. Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. SmartHub's Features Have No Limits!

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Advertising ROI Ad Exchange Non-Profit 64

Automatad Inc.

NOVEMBER 23, 2023

Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently. Bids on ad inventory as per advertiser’s goals and target audience. Targets specific audiences using data for precise ad delivery.

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Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. But, there is another reason marketers are taking a fresh look at these technologies.

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Monetize More

MAY 19, 2023

However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. This is where price floors come into play. This is where price floors come into play. If the price floor set is $2.00 , then Bidder A would close out the price at $2.01.

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Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Source: Mashable. Source: inmobi. Source: inmobi.

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InMobi

JUNE 5, 2018

Retargeting Retargeting is an online advertising strategy where an advertisement will be displayed to users based on the actions the user has recently made on the web. This data can be leveraged to create a target audience and better optimize campaign performance. It’s a lot like running a blind campaign.

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MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. .

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Ad network Mobile Ads Header Bidding CPM 66

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. More Effective Targeting With RTB in marketing, marketers do not buy just an ad placement. Here are the advantages of using RTB technology for advertisers.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Clearcode

JULY 24, 2023

Here’s an explanation of how an SSP works using real-time bidding : A publisher defines and organizes their available ad space, including formats (display, video, native), ad sizes, and targeting options. More insights as HB provides publishers with bid prices and demand source performance. publishers).

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Monetize More

APRIL 4, 2023

PMP deals allow publishers to offer premium inventory to selected buyers at a negotiated price, while PG deals enable publishers to sell premium inventory to a single buyer at a fixed price. PMP deals offer premium inventory to selected buyers at a negotiated price, with more control and transparency compared to open auction buying.

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Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? If you’re using an ad network , check their targeting criteria, and optimize it. If you are serving ads programmatically , the targeting will be taken care of automatically. CPC: CPC stands for ‘Cost Per Click’.

Header Bidding 52

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Monetize More

JULY 12, 2022

This is because they don’t get the right exposure or have the right targeting. Through this technology-driven platform, publishers can receive the highest price possible for their ad spaces while also helping advertisers and agencies target consumers more efficiently. Is Google Ad Manager and AdX the same? Related Read: [link].

Ad Exchange 52

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Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Targeting Options. The better targeted an ad is, the better it will perform. Table of Contents. Google ADX 2. Marketplace 3.

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Automatad Inc.

FEBRUARY 22, 2024

Looking for tested strategies to cut it down? It also defines rules to conduct the auction efficiently, like when to start the auction, auction timeout, floor prices , etc. Strategies to Optimize Header Bidding Script Reducing page latency by optimizing the header bidding script requires a bucket of proven strategies.

Header Bidding 52

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Monetize More

OCTOBER 18, 2022

Their video discovery engine uses contextual targeting, AI and audience targeting to utilize their video library and deliver the most relevant video ads possible for every user session. Publishers can use private marketplaces to access high-value video ads and employ strategies across different ad formats via private marketplaces.

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OpenX

MARCH 18, 2022

According to S&P Global , “CPM pricing against adults 18 and older for the traditional prime-time upfront for the 2021-22 TV season rose 19.4% Sophisticated targeting allows marketers to hone in on their ideal audiences, and instead of upfront buys, they can optimize their CTV ad spend throughout the year.

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