AdExchanger

SEPTEMBER 30, 2022

You can’t have supply path optimization (SPO) without supply chain transparency. Continue reading » The post Supply Chain Transparency Is Key To Supply Path Optimization appeared first on AdExchanger. Click here to register. The IAB Tech Lab’s ads.txt and sellers.json initiatives shed.

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AdExchanger

FEBRUARY 22, 2024

Celebrate By Fixing Your Supply Chain appeared first on AdExchanger. MFA Freedom Day marks the day of the year when a typical advertiser stops paying for spammy and undesirable MFA sites and starts putting resources toward more effective inventory. The holiday is based on the percent of ad […] The post It’s MFA Freedom Day!

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AdExchanger

APRIL 25, 2024

Criteo, OpenX, RTB House and others invested heavily in Privacy Sandbox testing and potential product […] The post Friends Lose In The Sandbox; The New Retail Supply Chain appeared first on AdExchanger.

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AdExchanger

APRIL 14, 2024

It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. A June 2023 Association of National Advertisers (ANA) […] The post 3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms appeared first on AdExchanger.

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AdExchanger

OCTOBER 2, 2023

Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post Supply-Path Optimization Might Not Be As Scary As The Industry Thinks appeared first on AdExchanger.

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IAB Tech Lab

APRIL 10, 2024

The IAB Tech Lab’s Supply Chain API has been a cornerstone for subscribers seeking accurate and up-to-date Ads.txt and App-ads.txt data for millions of domains, mobile apps, and CTV environments. In response to customer and member feedback, we are introducing the Supply Chain Plus API.

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AdExchanger

FEBRUARY 4, 2024

The post HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data appeared first on AdExchanger. HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel offering later this year. But make no mistake: HyphaMetrics is not trying to become a currency.

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AdExchanger

MAY 1, 2024

Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. In 2022, leading […] The post Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand appeared first on AdExchanger. But in the last few years, this trend has started to change.

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Ad Monsters

MAY 25, 2023

Transparency in the programmatic supply chain is one such challenge prevailing in the industry. With so many parties involved in the supply chain, it has become even more difficult to keep track of ad spend and quality. That is why the industry needs Supply Path Optimization (SPO). Why Is Transparency Needed?

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AdExchanger

JANUARY 29, 2024

Instead of forking over an additional $3 per month to avoid ads, many have canceled their Amazon […] The post Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox appeared first on AdExchanger. But audiences have just about had it with streaming services that nickel-and-dime them, The Wall Street Journal reports.

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AdExchanger

MARCH 11, 2024

Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites […] The post Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply appeared first on AdExchanger.

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AdExchanger

FEBRUARY 23, 2023

The TV term du jour is supply-path optimization. The post Supply-Path Optimization Is Guiding Video SSP Strategy appeared first on AdExchanger. And SSPs in particular are under intense pressure to carve out competitive edges.

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Adweek

JULY 7, 2022

When it comes to supply-path optimization, in some cases more is still more.

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AdExchanger

MARCH 3, 2024

According to Scope3, which measures emissions in […] The post Greenbids Is Making A Bid To Reduce Carbon Across The Programmatic Supply Chain appeared first on AdExchanger. But ad selection is a complex and carbon-hungry process.

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Exchange Wire

SEPTEMBER 4, 2023

The post The Evolution of the Supply Chain: Q&A with Jason Barnes, PubMatic appeared first on ExchangeWire.com. “I think we have come a long way since Marc Pritchard’s infamous quote: ‘murky at best, fraudulent at worst’ in 2017. The industry deserves to be recognised for these efforts, however we now face a new set of challenges.”

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AdExchanger

SEPTEMBER 6, 2023

The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant Adds More Sellers To Its Supply-Path Optimization Program appeared first on AdExchanger.

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Ad Monsters

JANUARY 8, 2024

2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But the real bashing came in June when the ANA released its Programmatic Supply Chain Transparency Study, claiming that inventory from MFA sites comprised 21% of the open markets.

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OpenX

JANUARY 29, 2024

OpenX’s auction packages leverage supply-side targeting to enable buyers to granularly target voters across formats at scale. How it works Supply-side targeting will be new to most advertisers this political season. Reach: Matching voter data on the supply-side leads to notably stronger match and reach rates.

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Exchange Wire

FEBRUARY 1, 2024

one of the world’s leading omnichannel supply-side platforms, today (February 1st, 2024) announced the newest advancement in its suite of cookieless targeting solutions. The post OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library appeared first on ExchangeWire.com. OpenX Technologies, Inc.,

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AdExchanger

MAY 31, 2023

The post Two Ways Publishers Can Improve Programmatic Supply Efficiency appeared first on AdExchanger. It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.

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AdExchanger

DECEMBER 7, 2023

Understanding the intricacies of supply-path optimization (SPO) is key to unlocking unparalleled efficiency and value. As we undergo major shifts in digital advertising, the evolution and sophistication of programmatic strategies continues to redefine the landscape.

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AdExchanger

MAY 2, 2023

One reason for this: We’ve modernized workflows such as conventional insertion order (IO)-based transactions The post A DOOH Buyer’s Perspective On Supply Chain Innovation appeared first on AdExchanger. With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth.

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Martech

OCTOBER 6, 2021

Fishburne’s take: As “ Shipageddon ” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the right items at the right time. The post Supply chain breakdown: Marketoon of the Week appeared first on MarTech.

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AdExchanger

AUGUST 13, 2023

Amazon Prime(s) Its SSP Play Based on its job listings, Amazon is getting ready to launch a supply-side The post Amazon Readies A Supply-Side Platform; The CTV Hype Train Is Losing Steam appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Digiday

MAY 21, 2023

Supply path optimization has recently taken on renewed importance as ad tech firms go direct and advertisers and publishers seek to cut back on their carbon emissions. Meet “supply path optimization.” Meet “supply path optimization.” Supply path optimization gives some ad tech aficionados a frisson of excitement.

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AdExchanger

AUGUST 23, 2022

A podcast interview withRuben SchreursChief Product OfficerThe programmatic supply chain is a confusing, murky and complex mess. Continue reading » The post Fighting FOFO In The Programmatic Supply Chain appeared first on AdExchanger. That’s not news. billion – got gobbled up before publishers could see a dime.

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IAB Tech Lab

SEPTEMBER 25, 2023

We’re thrilled to share the Supply Chain APIs in the IAB Tech Lab Tools Portal now include the updates from Ads.txt version 1.1. The specification update was released in August 2022, and we’ve seen rapid adoption of the new version from publishers. This update introduced two directives that empower publishers […]

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MNTN

MARCH 14, 2024

Supply Side Platforms —or SSPs—play a vital role in the ad ecosystem. What Is a Supply Side Platform? How Does a Supply Side Platform Work? Supply Side Platform Benefits We covered a lot there, so let’s take a moment to summarize the benefits of supply side platforms before going any further.

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AdExchanger

OCTOBER 17, 2022

Continue reading » The post Making The Digital Media Supply Chain More Sustainable appeared first on AdExchanger. Ben RileyGeneral Manager“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Riley, general.

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Martech

NOVEMBER 9, 2021

Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. Second, as we’ve been saying for at least a year, the supply chain crisis has the capacity to wreck the customer experience. You can’t fix the supply chain; you can try to ameliorate how bad your customers feel.

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Ad Monsters

MAY 16, 2022

A lot has been said about Supply Path Optimization (SPO) over the past few years – and for good reason. Defining Supply Path Optimization. Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.

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AdExchanger

OCTOBER 18, 2022

Continue reading » The post Identity Is Driving The Convergence Of Programmatic Supply And Demand appeared first on AdExchanger. Lauren FisherGM of Business Intelligence“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lauren Fisher, GM of business.

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Martech

MARCH 8, 2022

The AI-powered smart supply chain management platform Calico has announced that it has raised $2.1 Calico primarily serves apparel and accessory brands in the D2C space as well as enterprise retail companies, providing an AI-powered operating system to support supply chain alignment. Marketing can’t fix the supply chain.

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Exchange Wire

MAY 3, 2023

The post Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain appeared first on ExchangeWire.com. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [.]

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AdPushup

AUGUST 6, 2023

Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And how do they work? Here’s everything you need to know.

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Martech

MAY 19, 2022

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. Read next: How changes in logistics and the supply chain will impact customer experience. “They’re seeing the supply chain issue up close.” The state of the crisis.

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Exchange Wire

JUNE 3, 2022

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released the Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [.].

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