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LHF Restrictions Call for Supersized Creativity on Media Plans

VideoWeek

Social video could even start to look more like TV advertising, according to IAB UK, with 73 percent of all social display ad spend going towards video last year. “Social video ads are perfectly placed to bring brand stories to life in a similar way to traditional TV spots.

Media 52
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Innovations in Search and Social Advertising

Basis

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

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9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks.

Video Ads 145
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Digital Advertising Guide

Adtelligent

However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Mobile video ads are video ads that have been adjusted for mobile screens.

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Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

MNTN

CTV ads made up almost half of direct spending for 2022 political marketers, contributing to the decline in social advertising share over the past elections. The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile MNTN Research Connected TV and mobile can be strong channels for any video ad campaign.

Retail 98
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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% Oberlo ) LinkedIn advertising is available in 19 languages. LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. are female.