More About Advertising

JUNE 14, 2022

The post MSQ signs up for Shell, Iris wins Dreams first appeared on More About Advertising. MSQ, the one-time Media Square which has morphed into an international marcoms business, has won a place on the Shell roster joining agencies including Wunderman Thompson, VCCP and Edelman.

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Exchange Wire

JULY 20, 2022

As ever, we’ll be keeping you up to date with the latest news and analysis from the worlds of adtech, martech, media and commerce. The post Sign up to The Stack: ExchangeWire’s all-new weekly newsletter appeared first on ExchangeWire.com.

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More About Advertising

DECEMBER 30, 2021

The post Crypto.com sign-up shows changing nature of Super Bowl first appeared on More About Advertising. As new companies, even whole industries, bob to the surface they raid their wallets to reach 100 million or so Americans as proof they’re on the map. Even at an estimated $6.5m for 30 seconds for this year’s Bowl.

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Digiday

MAY 7, 2023

Social media influencers were paid to travel to create content around the NFL Draft in Kansas City, MO to encourage football fans to sign up ahead of the upcoming season to promote Sunday Ticket, which launched on April 11th, weeks ahead of the NFL Draft. Continue reading this article on digiday.com.

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More About Advertising

JUNE 4, 2021

At the same time former CEO Muarice Levy (left) has signed up for another four years as chairman of its advisory board, which suggests that. The post Publicis wins two media accounts, chairman Levy signs up for another four years first appeared on More About Advertising.

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Media Agency Advertising Finance 69

Digiday

AUGUST 7, 2022

ESPN and BSSP have teamed up for their first live-action collaboration on a new campaign to attract fantasy football players. The post Inside ESPN’s campaign to get fantasy football players to sign up for its upcoming season appeared first on Digiday.

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Marketing 66

Digiday

MAY 7, 2023

Social media influencers were paid to travel to create content around the NFL Draft in Kansas City, MO to encourage football fans to sign up ahead of the upcoming season to promote Sunday Ticket, which launched on April 11th, weeks ahead of the NFL Draft. It wasn’t clear how many sign ups their posts generated.

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Food Entertainment Media Audience 61

Digiday

AUGUST 7, 2022

The post Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds appeared first on Digiday. With bad economic news all around, which types of agencies will be ripe for buying or being bought the rest of this year and into 2023? .

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Media Agency 55

Adweek

MARCH 14, 2024

The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement. The previous Paralympic Summer games, held in Tokyo.

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Marketing 304

Adweek

FEBRUARY 11, 2024

Once invitees sign up for Gatorade iD, they receive a custom access card that they tap. To launch its free Gatorade iD membership program, the PepsiCo brand is hosting an exclusive Super Bowl experience in Las Vegas for young visiting athletes and its NFL talent roster.

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Marketing 300

Adweek

JANUARY 22, 2024

In November, this maker of sleek, aluminum firepits announced that it had signed Snoop Dogg as an endorser. In a spot that dropped just before the holiday season, the eminence grise of hip-hop--who's known for firing up. Should you need proof of the pressures marketers are under these days, consider the example of Solo Stove.

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Marketing 292

Adweek

MAY 2, 2024

Since going to market last April, The Atlantic has signed up more than 75 schools across the country to participate in the program,

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Marketing 193

Marketing Dive

MAY 27, 2022

Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

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Retail Media 85

Adweek

DECEMBER 19, 2023

After devising the coalition in the summer of this year, followed by eight weeks signing up 130 member companies, including HP,

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Marketing 321

More About Advertising

SEPTEMBER 19, 2017

Paul Hammersley has signed up four more agencies for his Harbour collective, which aims to be a new-style network of independent agencies.

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Agency Finance Media Advertising 56

More About Advertising

FEBRUARY 10, 2021

Mark Penn, who founded private equity firm Stagwell and is now chairman and CEO of MDC, The post MDC Partners aims to sign up 50 affiliate agencies by the end of the year in bid to build integrated global network first appeared on More About Advertising.

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Affiliates Agency Advertising Finance 59

AdExchanger

APRIL 29, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shifting Sands The CMA, England’s antitrust regulator, published its quarterly update on the Chrome Privacy Sandbox. Many “potential concerns” remain unaddressed.

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AdExchanger

APRIL 30, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Seat At The Desk Roku and The Trade Desk announced an expanded partnership timed to the NewFronts, although specific terms of the deal remain obscure, Digiday reports.

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Media Advertising 97

More About Advertising

MAY 1, 2015

It’s launching this campaign from 72andSunny showing a bunch of sports stars (including, inevitably, Lionel Messi) signing up as ‘Avengers,’ along with some kids. Samsung has tied in with new blockabusta Marvel-inspired movie Avengers: Age of Ultron (he’s the baddie, I think) to promote the new Galaxy S6.

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Agency Advertising 58

AdExchanger

APRIL 28, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Has Its Say Google’s latest cookie deprecation delay had some industry watchers speculating that it was trying to preempt a negative assessment of its Privacy Sandbox cookie alternative from the UK’s Competition and Markets Authority (CMA).

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Cookies Marketing Audience Media 107

Digiday

APRIL 22, 2024

Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more.

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Audience Media Marketing 82

AdExchanger

FEBRUARY 20, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times sued OpenAI and Microsoft in December for using its reporting to train generative AI models. But behind the scenes, NYT has been cooking up generative AI products of its own.

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eCommerce Marketing Advertising 108

AdExchanger

APRIL 11, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous deals – the contours of which are unknown – that will likely come under some scrutiny. Take Reddit’s search visibility.

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AdExchanger

APRIL 15, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The official Google support forum has been flooded with hundreds of complaints of RPMs dropping between 60% […] The post What Is Up In AdSense Land? The Epic Suit Lasts An Epic Long Time appeared first on AdExchanger.

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Impressions Media 101

AdExchanger

APRIL 18, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s up from a $5.5 RMN Seedlings Fin tech valuations have see-sawed over the past couple of years. And now Ramp, the corporate credit card and expense service, is raising $150 million at a $7.6 billion valuation, The Information reports.

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Retail Media 92

AdExchanger

APRIL 22, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only go so far. Google launched a generative AI image tool last week within Demand Gen, its planning tool for campaigns across YouTube, Gmail and Discover.

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Marketing GDPR 90

AdExchanger

APRIL 10, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broker A Peace Data broker Adstra is suing IPG-owned businesses Acxiom and Kinesso for allegedly stealing trade secrets and sharing its data between them while launching a competitive product, Digiday reports.

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AdExchanger

MARCH 17, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For the uninitiated, PAIR stands for Publisher Advertiser Identity Reconciliation, and it’s Google’s protocol for securely matching […] The post NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?

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Advertising Media 111

More About Advertising

JULY 14, 2015

This time it stars two versions of the i20, with help from eternal would-be something or other Kelly Brook and Siblings actor Tom Stourton, who plays a wired up plonker worryingly well. Here’s another foray into the world of content, Red Bee Media’s online series for Hyundai. It just about sustains five minutes although you.

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Media Agency Advertising 80

Digiday

APRIL 28, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Users entering the experience will be greeted with a new storefront showcasing virtual twins of select physical items sold at real-life Walmart stores. Continue reading this article on digiday.com.

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Shipping Media Marketing 101

Digiday

APRIL 18, 2024

With that in mind, the NBA aims to make it possible for every ballplayer to become a Caitlin Clark by speeding up the production of short-form video and images intended for social platforms. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Media Marketing 82

AdExchanger

APRIL 14, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I FTC What You’re Up To The FTC has earned a reputation for aggressive enforcement. But its strongest ire is reserved for location data brokers.

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Martech

APRIL 30, 2024

Email: Business email address Sign up now Processing. MarTech contributors Natalie Jackson and Brian McKenna lead this thought-provoking conversation, which was recorded live as a Coffee Talk at the Spring 2024 MarTech Conference.

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Marketing MarTech Conversion Audience 106

AdExchanger

FEBRUARY 14, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves – but […] The post What’s Behind Big Platform Partnerships?

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AdExchanger

APRIL 4, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Just A Little “3” Forbes and Media.net are in hot water after an Adalytics investigation revealed a shady MFA subdomain (www3.Forbes.com) Forbes.com) being sold programmatically as the normal Forbes URL, The Wall Street Journal reports.

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Viewability 97

AdExchanger

APRIL 25, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Next Time One painful aspect of Google’s third-party cookie deprecation delay is how acutely it affects companies making good faith efforts to support the Chrome Privacy Sandbox.

Retail 71

Retail Cookies Media 71

AdExchanger

MARCH 27, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dwindling Organics There’s been a Big Bang-like expansion of retail media networks.

Ad network 101

Ad network Retail Media 101