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5 Benefits of Using Podcasts in Your Political Advertising Campaign

Digital Remedy

Researchers call this phenomenon “personal prime time.” Podcast ad personalization allows advertisers to use listeners’ insights and personal info to increase the relevancy of the ads they are shown. Leverage Refined Audience Targeting.

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The Complete Guide to Facebook

AdvertiseMint

How To Personalize Your Facebook Profile You can personalize your Facebook profile so it looks and feels like you. About info: Under your profile picture, there’s an “About” section. Search for friends: Type the name of the person you want to add as a friend and press enter. Click on it.

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10 Direct Response Marketing Examples

AdvertiseMint

It feels personal. Personalization – Use their name, location, interests, and past actions to customize messages. Have info pre-filled on signup forms, a few fields to complete, and 1-click buys. Once you know your audience deeply, get personal. Older forms of marketing are hard to measure. You can follow up after.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting?

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Why Sam’s Club is overhauling its ad network with a self-service platform to compete in the retail media race

Digiday

Along with giving online shopping new search capabilities, Sam’s Club will now let advertisers buy sponsored product ads through a self-service platform called the Membership Access Platform (MAP) to target shoppers based on search behavior, past purchases and membership info.

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Cookieless Future: Q3 2023 Update by Yieldbird

YieldBird

This info can cover user sign-ups, what users like, and how they interact with the website. Protected Audience API – Google’s Retargeting Alternative The new name for FLEDGE marks its move from an experiment to a practical feature. Audience categories will only be passed on requests that allow for ad personalization.

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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

Customization Show your brand’s personality through tailored touches. Here’s why you should use ActiveCampaign: They understand automation can’t do it all – the personal touch still matters in marketing! Powers personalized email segments and triggers. Other martech tools – Forms, chat, analytics.