dooh Retargeting Related Topics 
Martech
OCTOBER 13, 2023
Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. He pointed to a GroupM mid-year study that found DOOH growing 26% annually. Programmatic DOOH. Why we care.
Martech
APRIL 6, 2022
MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. Both CTV and DOOH have become more integrated with other channels.
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Basis
DECEMBER 5, 2022
Marketers will also want to build sound retargeting campaigns to keep the loyalists they’ve already earned. Location-based targeting and digital out-of-home (DOOH) placements are going to skyrocket within the programmatic space, especially as DSPs continue to get access to more DOOH inventory. 3) Location-based targeting.
Basis
DECEMBER 5, 2022
Marketers will also want to build sound retargeting campaigns to keep the loyalists they’ve already earned. Location-based targeting and digital out-of-home (DOOH) placements are going to skyrocket within the programmatic space, especially as DSPs continue to get access to more DOOH inventory. 3) Location-based targeting.
Basis
MARCH 14, 2024
And, as more and more advertising teams have tapped into contextual, it has evolved far beyond just display: Digital advertisers can take advantage of contextual targeting on channels like connected TV (CTV), audio, and digital out-of-home (DOOH) as well. And what about when it comes to different channels?
Basis
JULY 7, 2023
Programmatic channels can also help build retargeting pools quickly and aid in conversion-based campaigns. Digital Out-of-Home : Elizabeth Sakla | VP, Integrated Client Solutions As one of the digital advertising industry’s fastest-growing channels, DOOH would be a savvy addition to any omnichannel holiday campaign.
Basis
MARCH 14, 2024
And, as more and more advertising teams have tapped into contextual, it has evolved far beyond just display: Digital advertisers can take advantage of contextual targeting on channels like connected TV (CTV), audio, and digital out-of-home (DOOH) as well. And what about when it comes to different channels?
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