InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. How can ad management platforms help e-commerce businesses? Transparent reports.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Digiday

NOVEMBER 20, 2022

Data-driven personalization gives marketers the ability to tailor product recommendations and target ads using consumer data. Other forms of NLP, like social listening, allow marketers to track brand mentions to make business and product decisions. billion by 2028, according to Statista.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Single Grain

NOVEMBER 28, 2023

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126