Martech

MARCH 25, 2024

I spent an insane amount of time reassuring retailers that the sky was not falling and the email world wasn’t about to end just because their messages landed in the Promotions tab. In my Gmail, that’s where my mom’s emails go, along with other emails from my personal life. Tabs were a radical concept.

ROI 73

ROI Conversion Marketing MarTech 73

Single Grain

JUNE 26, 2020

These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings. Higher ranking equals more organic traffic and should boost the overall ROI of your SEO strategy. Never, Ever Overlook Technical SEO.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

JULY 19, 2019

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. The 31 Best Digital Marketing Campaigns You Can Swipe. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 19, 2019

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Measuring customer engagement for each touchpoint (e.g.,

Marketing 94

Marketing Machine Learning Conversion Cookies 94