publications marketing-d2c-weekly 
VideoWeek
FEBRUARY 23, 2024
According to the filing, the trio also charges Fubo more for content than other distributors, suggesting coordinated efforts to eliminate competition in the sports-first streaming market. 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market.
VideoWeek
FEBRUARY 16, 2024
In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7 percent in the second half.
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Martech
OCTOBER 14, 2022
Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. What is a chief marketing officer (CMO)? Like D2C marketing.)
VideoWeek
JUNE 16, 2023
Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products). Read on VideoWeek.
Martech
JULY 13, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Crowdsourcing the most important metric in marketing . See if you agree with the pundits in Chatter below. Yes, we are.”
VideoWeek
JULY 28, 2023
Now, marketers can match events that a household did across different devices in a cookieless, privacy-compliant manner, resulting in a more accurate conversion rate.” IAS will measure IVT for Criteo’s network of retail media partners, ensuring that marketers are reaching real users.
VideoWeek
FEBRUARY 9, 2024
IAB Tech Lab invited stakeholders to participate in a 45-day period for public comment on the analysis. X Continues Video Push with WWE X has signed a two-year deal with the WWE to launch a weekly wrestling series on the social media platform (formerly Twitter). 1, which paves the way for MFE to gain de facto sole control of ProSieben.
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