Martech
DECEMBER 5, 2024
IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. In-store retail media.
Adweek
JUNE 18, 2025
Last year’s winners include Curb Your Enthusiasm’s Latte Larry’s pop-up and Pinterest’s Manifest Station at Coachella. ADWEEK is seeking experiential campaigns that dazzle with interactive elements, deliver awe-inspiring experiences, and find creative ways to educate consumers. Enter HERE by Aug. 12: Entry fee increases to $695 Aug.
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Ad Monsters
APRIL 2, 2025
The FTCs lawsuit against Southern Glazers could be the first domino in a broader crackdown on retail medias influence over pricing and access, forcing transparency in an industry where advertising commitments often determine who gets to compete. If thats the case, retail media could be in for a shake-up. The charge?
Martech
OCTOBER 4, 2024
Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. Processing. The post Bluecore moves into experimentation appeared first on MarTech.
Marketing Dive
JULY 8, 2025
Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. A lot remains up in the air regarding Nike’s turnaround, but the sportswear icon proved it could recapture its old marketing magic at Super Bowl LIX in February.
Basis
DECEMBER 4, 2024
But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice.
Martech
MARCH 31, 2025
Or picture a music app popping up with, Ten years since you first jammed to this album. Luxury retailer Net-a-Porter offers VIP customers the ability to revisit their first order in a sleek, digital style memory scrapbook, spotlighting their first order with tailored outfit ideas. The numbers back up this approach.
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