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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

AI creative optimization eliminates guesswork through dynamic creative optimization, multivariate testing, and personalization techniques that can triple campaign profitability, as demonstrated by case studies showing ROAS increases from 1.2 A/B testing between AI and non-AI campaigns. The impact of personalization can be dramatic.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience.

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The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up

VideoWeek

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.”

Ad Tech 95
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Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience

Ad Monsters

Innovation in Mobile and In-App Ad Formats Chart: Most Frustrating Ad Types for Mobile Users (Gaming Apps: 25%, Streaming Services: 21%) Insight: Ads in gaming apps were ranked as the most frustrating by 25% of users, with automatic video ads taking the lead as the single most frustrating format for 55% of respondents.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content.

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The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

Reach Sees Profit from US Expansion UK-based local and national newspaper group Reach has seen fruit from its US expansion, according to a Press Gazette interview with Reach’s US MD Michael Cascio. The figures cover a range of gen AI uses, whether that’s building an ad from scratch or enhancing and editing non-AI video assets.

Ad Tech 52
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OTT Advertising: What Is It & How Does It Work?

MNTN

OTT (over-the-top) advertising delivers video ads directly to viewers over the internetno cable box or satellite subscription is required. Different ad formats offer different levels of engagement, and knowing how they work can help marketers build more effective campaigns. What is OTT Advertising?