InMobi

SEPTEMBER 5, 2017

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. spent twice the amount of time on their desktop computers than their mobile devices. times more media time to their mobile devices than their desktops. times more media time to their mobile devices than their desktops.

Viewability 52

Viewability Media Video Ads Rich Media 52

InMobi

JUNE 6, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s inaugural video soiree with Moat, an event series organized by InMobi where industry leaders come together to learn about the hottest issues in mobile and enjoy networking opportunities over customized craft cocktails at Apotheke in New York.

Viewability 52

Viewability Mobile Ads Audience Media 52

InMobi

MAY 4, 2020

For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. As eMarketer’s U.S.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. So what are advertisers and agencies doing now in light of these changes?

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. Director of Product, Mobile, TubeMogul. “We digital media dollars by 2017, or $7.43

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Roughly half of all smartphone owners don’t conduct mobile searches.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Automatad Inc.

FEBRUARY 9, 2023

According to Magna , despite the economic turbulence, digital advertising sales will grow by 8%, reaching $557 billion in 2023, and will account for 65% of the total ad sales. Billions of dollars are being poured to reach the desired consumers online. market alone, banner ad spending is expected to reach 81.3 For the U.S.

Banner 52

Banner Viewability Ad Space Real Estate 52

InMobi

FEBRUARY 11, 2019

Why is both business and consumer trust in the digital advertising industry so low? To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. Brand Safety.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S., In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. update in late April, and we started to see an increase in Limit Ad Tracking (LAT) traffic, i.e., traffic without IDFAs, soon after. While opt-in supply (for versions iOS 14.5 Apple’s iOS 14.5

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. While mobile in-app advertising is growing, not everyone is cashing in. There are a few.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

InMobi

JULY 15, 2016

The mobile device is an indispensable screen in a consumer’s life. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes. It is no surprise then that mobile has become a core component of every media planners strategy. Users love mobile video but hate buffering time.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 16, 2018

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. As a consumer, would you like to have only two options when making high-involvement decisions such as buying a house or choosing financial instruments? It’s time to put that hat on! That’s just plain wrong. The result?

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digital Turbine

JUNE 6, 2022

To understand how consumers are engaging with mobile ads with greater ad attention and superior brand recall, Digital Turbine conducted research with GWI in six significant markets within the EMEA region. Are they, or aren’t they paying attention?

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

InMobi

AUGUST 15, 2017

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. More than half of the traffic is from mobile devices. Mobile is not only overtaking television. Mobile video and mobile video ads will only continue to grow as people become increasingly reliant on their on-the-go devices.

Advertising 52

Advertising Click Through Rate Video Ads Viewability 52

VideoWeek

JUNE 2, 2023

Barb’s data suggests that, with living costs remaining high in the UK, consumers are cutting back on subscriptions. And significantly, the release of cheaper, ad-supported subscription tiers from Netflix and Disney+ clearly hasn’t been enough to prevent customers falling away. million) fell 1.7 million in Q4 2022.

Viewability 52

Viewability Audience Media Ad Tech 52

Ad Colony

JUNE 7, 2022

To understand how consumers are engaging with mobile ads with greater ad attention and superior brand recall, Digital Turbine conducted research with GWI in six significant markets within the EMEA region. Mobile games help advertisers to increase the recall of their apps. Are they, or aren’t they paying attention?

Viewability 75

Viewability Video Ads Audience Mobile Ads 75

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. “In

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52