InMobi

MAY 4, 2020

This is not news to anyone, but what most buyers underestimate is both the potential of this channel as well how companies can adapt to this rapidly changing space as user preferences evolve. For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

FEBRUARY 11, 2019

Too often, in-app advertising and trust are not associated terms. To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. Brand Safety.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. But what do these terms mean and how do these technologies differ? The load times for video ads were too long, resulting in a poor customer experience. What came first? So what's next?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

SEPTEMBER 11, 2019

Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? If you have an app business and want new users with a high lifetime value, then a niche DSP with an in-app focus is ideal for you.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. On the monetization front, in-app advertising remains ascendant. While mobile in-app advertising is growing, not everyone is cashing in. There are a few.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Connects to multiple demand partners and improves app performance.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. How Does a DSP Work? What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

JANUARY 16, 2018

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. When you demand more than two options when making important decisions as a consumer, why settle for less as a marketer? This kind of dominance in mobile ad tech, as with any industry, creates a state of collective unconsciousness.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

MobileAds

JANUARY 24, 2021

There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Digital Turbine

JUNE 6, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention?

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

Ad Colony

JUNE 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Mobile games help advertisers to increase the recall of their apps.

Viewability 75

Viewability Video Ads Audience Mobile Ads 75

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67