Digiday

DECEMBER 11, 2022

So who do you run into when you’re pitching new business? Who do you see as your competitive set? So our competitive set for all three is probably Accenture. For Technology Services, it’s more Globant, EPAM, Endava, Perficient and ThoughtWorks rather than Accenture. But I don’t consider them a competitor. for the globe.

Media 67

Media Mobile Ads Brand Lift Agency 67

Digiday

DECEMBER 11, 2022

So who do you run into when you’re pitching new business? Who do you see as your competitive set? So our competitive set for all three is probably Accenture. For Technology Services, it’s more Globant, EPAM, Endava, Perficient and ThoughtWorks rather than Accenture. But I don’t consider them a competitor. for the globe.

Media 67

Media Mobile Ads Brand Lift Agency 67

Brid.tv

DECEMBER 23, 2022

The mobile app industry is booming, and it is not predicted to slow down anytime soon. If you’re in the process of developing a mobile application and want to generate revenue from it, you will need to learn how to monetize an app first. How Does App Monetization Work? How Does App Monetization Work? Marketplace.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. Please see the image below.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram. How does it work?

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

JUNE 2, 2023

In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. The Week in Tech RTL AdAlliance Launches TV Targeting Solution RTL AdAlliance has introduced a profile targeting solution for TV advertisers.

Viewability 52

Viewability Audience Media Ad Tech 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.

Agency 52

Agency Advertising Retargeting Conversion 52

InMobi

DECEMBER 26, 2018

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? LEARN MORE Moving Beyond Last-Click Conversions with Mobile Ads In most digital ad strategies historically, the only marketing touchpoint that mattered was the final click.

Marketing 52

Marketing Header Bidding Conversion Machine Learning 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency? Let’s begin!

Agency 59

Agency Advertising SEO Retargeting 59