InMobi

FEBRUARY 23, 2022

The growth in e-commerce over recent years has also arguably made retailers’ websites and apps valuable media spaces in their own right. billion in media owner ad revenue by 2024. billion in media owner ad revenue by 2024. In fact, GroupM has forecast that U.K. In fact, GroupM has forecast that U.K.

Retail 52

Retail Media ROI Cookies 52

InMobi

JULY 15, 2021

After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers.

Retail 59

Retail Media Machine Learning ROI 59

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52

VideoWeek

JUNE 9, 2023

ANA says Agencies Should Ask for Brands’ Permission Before Using AI The Association of National Advertisers this week released an update to its services agreement template, which is designed for advertisers to use when contracting with media buying agencies in order to increase transparency.

Agency 52

Agency Media Ad Tech eCommerce 52

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

InMobi

JANUARY 5, 2015

Apple gracefully accepted the large-screen phone revolution by launching the 5.5-inch Apple gracefully accepted the large-screen phone revolution by launching the 5.5-inch In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

AUGUST 21, 2013

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52