Ad Tech Daily

MARCH 8, 2023

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps advertisers understand if ads play even after a TV is turned off NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital (..)

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Viewability Advertising Marketing Ad Tech 111

AdPushup

JANUARY 26, 2023

The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Video brings more viewability to your ads.

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Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?

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Viewability Mobile Ads A/B Testing Impressions 98

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

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Video Ads Viewability Ad Tech Advertising 122

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

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Video Ads Ad network Ad Server Ad Inventory 96

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

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Viewability Video Ads Impressions Advertising 51

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

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Viewability Mobile Ads Banner Impressions 52

InMobi

JUNE 23, 2020

As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. ” Trust and transparency are core to the foundation of InMobi Exchange. .”

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Viewability Ad Space Impressions Video Ads 52

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

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Viewability Impressions Ad Inventory Video Ads 52

Admixer

AUGUST 27, 2019

According to Forbes, nearly 90% of marketers are using video in their campaigns. From various perspectives, video ads bring marketers more efficiency, letting them reach up to 70% viewability, and what’s more important – their marketing and business goals. And for good reason.

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Video Ads Viewability Marketing 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

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Advertising Video Ads Viewability CPM 112

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. In fact, InMobi found in a study that VPAID browser-based ads have a load time of up to 2.6 VPAID offers you some great browser-based insights.

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Viewability Cookies Impressions ROI 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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Martech Series

NOVEMBER 2, 2022

Crisp, the open data collaboration platform for brands, distributors and retailers, today announced a partnership with Teads , the global media platform, that puts shelf-level product availability and sales data directly into marketers’ hands. Marketing Technology News: Tomi.ai Selected for Google for Startups Cloud Program.

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Media Viewability Retail Video Ads 97

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

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Viewability Media Advertising Ad Tech 98

InMobi

NOVEMBER 5, 2015

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019.

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InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S.

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Viewability Click Through Rate Video Ads Banner 40

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

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Viewability Advertising Impressions Brand Lift 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. Video ads on mobile are easier to share than on desktop.

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Video Ads Advertising Viewability ROI 52

illumin

DECEMBER 6, 2018

Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). They are stating that it doesn’t go far enough to making the ads fully viewable as comparable to, say, a full-screen TV ad. The evidence to date has proven otherwise.

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Viewability Native Advertising Video Ads Impressions 40

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

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Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

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Viewability Impressions Video Ads MarTech 98

Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy.

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Viewability Marketing Impressions Video Ads 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

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Advertising Viewability Demand Side Platform Video Ads 98

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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Video Ads Non-Profit Viewability CPM 40

VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

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Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? What do marketers want from their campaigns? In fact, 92% of consumers want ads that feel like stories: Why Is Storytelling Important for Marketing?

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Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Uses data for private marketplace deals.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The real upfront market. This year’s annual TV advertising upfront negotiations may be starting to wrap up, but the upfront market is far from over. “At

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Marketing Viewability Agency Ad Tech 69

Basis

AUGUST 30, 2022

And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion.

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Advertising Viewability Brand Awareness A/B Testing 98

InMobi

JANUARY 16, 2018

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. When you demand more than two options when making important decisions as a consumer, why settle for less as a marketer? It’s high time for marketers to think about whether they are really getting enough from the duopoly or not.

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Marketing Viewability Mobile Ads Ad Tech 52

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

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Viewability Entertainment MarTech Marketing 98

Digital Remedy

OCTOBER 3, 2022

Katie Cladis , VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion rate (VCR) has been a top metric for digital marketers. Even today, over 60% of marketers still consider views or plays their most important metric. Marketers’ evolving needs.

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Marketing Viewability Video Ads Impressions 52

Digital Remedy

OCTOBER 3, 2022

Katie Cladis , VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion rate (VCR) has been a top metric for digital marketers. Even today, over 60% of marketers still consider views or plays their most important metric. Marketers’ evolving needs.

Marketing 52

Marketing Viewability Video Ads Impressions 52