Martech
MAY 24, 2023
Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.
Martech
MARCH 10, 2022
Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.
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MNTN
JANUARY 13, 2023
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. The whole point is that you are paying for the performance of a campaign rather than the campaign itself.
Digiday
JUNE 7, 2023
It’s especially been a pain point for social media advertisers dependent on Meta’s performance, targeting and measurement capabilities. Seemingly the new feature presents a way to help stem the flow of performance dollars out of Meta’s ad business. Continue reading this article on digiday.com.
Digital Remedy
MAY 16, 2023
There’s no doubt that the era of streaming and OTT/CTV is well upon us—reaching 142 million adult viewers across the globe—but abandoning the traditional TV marketing method might just lead to more campaign losses than gains. The evidence supporting convergence media approaches is here, and the figures are more than telling.
Lemonads
MAY 20, 2020
Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.
MNTN
NOVEMBER 4, 2022
These days, digital marketing is a way of life. Companies across the world have budgeted more of their marketing dollars for online video advertising, social media and other digital channels over the past few years. What Is Performance Marketing? You might use performance marketing to increase clicks or boost conversions.
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