Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Marketing 99

Marketing Brand Awareness Click Through Rate Audience 99

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. The whole point is that you are paying for the performance of a campaign rather than the campaign itself.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

Ad network 52

Ad network CPC CPA Affiliates 52

Digital Remedy

MAY 16, 2023

There’s no doubt that the era of streaming and OTT/CTV is well upon us—reaching 142 million adult viewers across the globe—but abandoning the traditional TV marketing method might just lead to more campaign losses than gains. The evidence supporting convergence media approaches is here, and the figures are more than telling.

Media 52

Media Audience Retargeting Performance Targeting 52

MNTN

NOVEMBER 4, 2022

These days, digital marketing is a way of life. Companies across the world have budgeted more of their marketing dollars for online video advertising, social media and other digital channels over the past few years. What Is Performance Marketing? You might use performance marketing to increase clicks or boost conversions.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Single Grain

JULY 31, 2023

Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52