Basis

JUNE 13, 2022

To say the current retail industry is complicated would be to put it lightly. What’s going on, and how should retail marketers react? Before digging into best practices for retail marketers, let’s do a quick overview of the retail marketing landscape as it stands today. What’s a Retail Marketer to Do?

Retail 76

Retail Marketing Machine Learning Communications 76

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. What is Meta advertising? How does it work?

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digiday

APRIL 30, 2023

The latest forecasts and financial updates are in and one thing is clear for ad spending this year: It isn’t speeding up but it isn’t slowing down much either. This is what a correction looks like. And it looks a lot more nuanced than the so-called downturn that overshadowed a lot of advertising at the back half of last year.

Machine Learning 65

Machine Learning Click Through Rate Advertising Media 65

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Measuring customer engagement for each touchpoint (e.g.,

Marketing 109

Marketing Machine Learning Conversion Cookies 109

Single Grain

JULY 19, 2019

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108