Flashtalking by Mediaocean

DECEMBER 13, 2021

Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

Communications 52

Communications Marketing Machine Learning Public Relations 52

Martech

JANUARY 26, 2023

This enables you to develop integrated, cross-channel campaigns that stretch across public relations, social media, email campaigns, events and digital media, ensuring a consistent buyer experience. The insights can inform media buying and campaign messaging throughout the buyer’s journey.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” This is the layer of marketing where things like awareness spending, brand campaigns, and public relations operate, and it’s the layer that people often say can’t be measured.

Marketing 113

Marketing Machine Learning Public Relations Brand Awareness 113

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. As a result, the ANA says that agencies must get legal sign-off from clients before using any AI applications in the delivery of their services. Though there’s obviously room for debate over what does and doesn’t constitute AI.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

JANUARY 13, 2023

The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. The efforts form part of a settlement with the Justice Department over accusations of discrimination in Meta’s targeting of housing ads. US Ad Market Cut 3,500 Jobs in December.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Monetize More

DECEMBER 28, 2022

Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. data analysis or machine learning algorithms, companies involved in media management systems and Operations can help publishers make strategic decisions regarding their respective operations and media planning. Media Agency : Novus, Kepler Group, Camelot.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 5, 2023

ChatGPT Prompts for Public Relations and Corporate Communications Press Release Writing How do you write a press release versus a blog? Highlight the potential challenges, solutions, and future trends marketers should be prepared for. Write an outline for a 3,000-word article about event exhibits and experiential marketing.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52