VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Monetize More

DECEMBER 28, 2022

Related Read : [link]. Demand-Side Platforms (DSP). Data Management Platforms (DMP). Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. With Demand-Side platforms, you can design campaigns, select a date, target the specified niche, & set the final prices easily.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion.

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