The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023
VideoWeek
JANUARY 13, 2023
The efforts form part of a settlement with the Justice Department over accusations of discrimination in Meta’s targeting of housing ads. The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. Vice Begins Selling Ads on Twitch.
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