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The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

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JANUARY 13, 2023

Vice Begins Selling Ads on Twitch. Vice has agreed a deal to begin co-selling ad space on Twitch alongside Twitter’s own sales team, Digiday reported this week. Vice will start by selling pre-roll, mid-roll, and post-roll ad space on its Refinery29 channel, as well as branded content and product placement.

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Best Guide to Display Lumascape [2023]

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DECEMBER 28, 2022

Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. These companies are basically the programmatic variants of ad agencies with a twist. Publishers’ Perspectives: The above ad networks have helped publishers increase their ad revenue effectively. Digital Agency : Rosetta, Deloitte Digital, Gale.

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